A great “avatar” is key to drawing in views on Etsy’s online marketplace. This little profile picture is seen on all of your listings and store pages, so it symbolizes both your products and brand. Here are a few tips to help pick the perfect Avatar for your shop:
Represent Your Products
Until an avatar is uploaded for an Etsy account there’s just a stock grey head silhouette in its place. Your business is more than just a floating grey head! This is the perfect place to show off your most popular item or photograph- just make sure it goes with the majority of your products and fits the style of your shop. Whenever you comment in the Forums, Teams, and in the Etsy blog this avatar is visible next to your name and shop name. Having an intriguing avatar makes it more likely people will click through and visit your shop. Never use a stock photo or clip art for your image, it must be your own!
Keep your avatar in the same color scheme and/or theme of your products, shop banner, and About page. Picking one avatar image and sticking with it will help other Etsy-ians recognize your shop and products. This doesn’t mean you can never change your image, but it’s best to not change it very often. One exception is if you are having a huge holiday sale or another event that you want to announce on the Avatar (a big SALE image, etc.).
Show You’re Human
Etsy shoppers love knowing they are ordering from a human, not a big box store. If you have a good photo of yourself (especially one wearing or using your product) this can become your avatar. The image should still relate to the overall branding and color scheme of your Etsy shop.
How to add/edit your avatar: Click on “Your Account,” and then “Public Profile” to browse and select your picture. A square photo is recommended, and images larger than 75×75 pixels will scale to that size.
If you can’t seem to create the perfect avatar, there are many Etsy shops that specialize in making them! Just do a quick search on Etsy to find the perfect new profile picture.
How have you used an Etsy avatar to represent your creative business?
By Rebecca George (Purple and Lime)