It seems like we just never have enough time to get it all done. Post office, website maintenance, sourcing materials, creating, on and on and on the list goes. When you are a creative business owner and you wear all of the hats it makes it hard.
If you blog as part of your business you may feel that writing the blog post is one more thing you don’t have time for. You have the ideas but sitting down to write copy can seem like such a time suck.
It doesn’t have to be.
One of the most important tools you can use to make writing blogs posts easier is actually pretty old fashioned. It’s a notebook and pen or pencil. As you are going through your day jot down ideas you have for blog posts. Did you find a website that makes shipping easier? That is a blog post topic. Did you just finish the artwork for your fall line? That is a blog post. You don’t have to share photos of the whole line but maybe just a few sketches or just the corner of a sketch. You get to share something that you find exciting and build excitement for your fall products at the same time. The notebook. It’s a life saver.
- Now that you are keeping your notebook and you have more ideas than you will probably ever be able to write about pick on that you are passionate or excited about today (choosing one that excites you will come through in your writing making for a more compelling blog post).
- Next, start to write. Fast! Fast and furious is the name of the game here. Get all of the ideas out there on the screen. Don’t sensor, don’t’ check spelling or grammar, just type. Write out questions and notes that you might want to research too.
- Now go back over it more slowly. Read the text, re-order the sequence of paragraphs, and clean up the language. Get rid of any content that doesn’t fit. (If it doesn’t fit with this topic copy and paste it into a new post – it might work for a future post). Research any questions or notes that you left for yourself and work those into the content.
- Once more, even more slowly. Read over the text double checking spelling, grammar and punctuation. Tighten up the headline – make it something your readers will want to click on.
And you are finished with the written content.
Of course, you’ll want to add photos and you can do that pretty quickly with some of the free editing software available now too.
Blogging doesn’t have to be a drain if you use this simple formula.
What are your standby tips for writing quick blog posts?