If you have a popular blog, website or online “property,” the day will likely come when someone wants a piece of that traffic. It could be that another company will want to place an ad on your blog, or they might ask you to write a sponsored post or product review. How do you know if any of these offers are worth considering?
Here are a few tips:
- Is the product something you actually like? Your audience is going to call shenanigans if you suddenly start writing sponsored posts for products you’d NEVER use. For instance, if post about organic, fresh and healthy meals and suddenly start writing or advertising for a fast food restaurant your fans might feel like you sold out. Also, you will feel like you sold out and that will turn people off. Stick with products, brands and companies you can truly like. You should feel good about showing up on your site.
- Does it fit in with your current content? If you are suddenly asked to write a review but you’ve never written a product review before, you might want to re-consider. Your website is there for your readers, not for the sponsors. Would your readers like to start seeing reviews? Can you fit it into what you already do and make it a regular feature? If it doesn’t fit in what the kind of content you currently offer, unless you plan to change your content, you might consider passing on this.
- Do you actually offer what the potential sponsor is looking for? If they are looking for a recipe and you don’t cook, you can decline. If they are looking for an ad, social media support, a sponsored post and you are only offering ad space, then it isn’t a good fit.
The bottom line is this – Know your business, know your audience and be confident that you know what your audience wants from you.
Stay true to yourself, be transparent and be authentic. When sponsors come knocking it will be easier to weed out the opportunities that are a good fit for both of you.
Would you work with a sponsor on your blog? Why or why not?
By: Vicki O’Dell, The Creative Goddess