What is a “Word Cloud?”

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I know you hear every day about wonderful new apps, sites, downloads and social platforms that will make your work easier, increase your productivity, or help you figure out the troubles you are having with your creative business.

You have heard about them, read about them and even tried most of them out. At least the more popular ones. But have you ever just gone off the beaten path and tried something a little older or random just to see what you come up with?

I recently re-discovered word clouds. I’m always amazed at the clouds I get when I type in my blog URL.

Really? But I can see from the word cloud above that things like jewelry making, mixed media and home decor don’t figure in the word cloud the way I would like them too. I would like those three words to be front and center because that is mostly what my blog is about (or it is what I WANT my blog to be about). This particular word cloud helps me see that I need to work a little more on that kind of content.

I also used it by adding a bunch of words related to Thanksgiving and creating a word cloud this way.

This type of word cloud could be used as a blog image, a tag on a seasonal item at a craft show or as a “filler” image if you don’t have enough images in your online shop. Actually, there are probably dozens of ways and uses for a word cloud like this.

Another way to use the word cloud is in your social media. Have you had a Facebook post get lots of comments or feedback? Take some of the words used in the comments or feedback and create a word cloud with them in a follow up post. Create a word cloud, save it to your phone and then post it on Instagram. Use a word cloud to hide a discount code for your online shop as a fun way to promote your shop and generate sales.

Word clouds. They are simple, entertaining and have been around for a while now. Definitely worth looking at again.

By: Vicki O’Dell, The Creative Goddess

Learn more about Vicki!

How would you use a word cloud?

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