It’s common knowledge that people who sell things–at craft fairs or otherwise–often have to work a season ahead. In the late winter, people have swim suits and sun dresses on their brains, while during the summer they’re already thinking about getting cozy next to a fire with a mug of cider. When you’re thinking about the merchandise you’re going o fill your summer craft fair booth with, it’s very important to keep this fact in mind.
1. Super Seasonal Items
Since people are fickle and already starting to think about the next season, it’s super important to offer them items specific to summer that they will enjoy, but use quickly. Think soaps, lotions, and DIY lip balms. Focus on scents and flavors people look forward to reconnecting with all winter long like coconut, mango, and pineapple.
When it comes to non-perishable items, do the same. Are there textures, materials, and colors people crave all winter long that they will be attracted to at your craft fair booth? I am thinking of lively greens, yellow, pink, and bright blue. I see flowy fabrics and florals.
2. Something They’ll “Fall” In Love With
As we discussed above, once summer is well under way, people’s minds begin to wander towards autumn. Selling scarves, boot cuffs, and hats is not a bad idea. Customers will snatch up these cute little items and save them to wear in October or to give as holiday gifts.
Now, if you’re selling at an outdoor craft fair, this can get tricky. Even though people may be interested in autumn, they’ll be hot and sweaty from walking around in the heat. I don’t know about you, but if it were 80 degrees outside, I might be wary of picking up knitwear. In this case, I would sell homemade cocoa mixes, home decor, or bags for the autumn months.
Note: July is an excellent time to do away with leftover Christmas merchandise by having a Christmas in July sale!
3. Adorable Garden Accessories
Something people love to do when it’s warm out that they can’t really do during the winter, is garden. Capitalize on this! Sell adorable DIY planters, garden troughs, and even seed bombs that customers can place in the earth. When people can improve and brighten their environment, it will improve and brighten their moods.
How do you plan to wow your customers at this summer’s craft fairs?
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