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What is email marketing? 5 Tips for Getting Started

With all the emphasis on social media in the past few years, you may not have thought much about email marketing recently. Email is still a very powerful tool for your creative business, and here are just a few reasons why its still one of the best types of marketing:

In addition, many small businesses report an increase in sales in the hours and days after they send out emails to their lists!

It’s never too early in the evolution of your creative business to start an email list. Listed below are 5 tips for getting started.

What is email marketing? 5 Tips for Getting Started

What is Email Marketing?

Try Before You Buy

There are many different email marketing services out there, but most of them provide similar features and price points. Finding an interface that you feel confident using may be the difference between having an email list that thrives and one that you avoid using.

Both Mad Mimi and MailChimp offer free options for businesses who are just starting a mailing list. Robly offers a 14 day free trial, AWeber offers a 30 day free trial, and Constant Contact offers a 60 day free trial.

You may want to start with a free option and then upgrade as your list grows larger. If you already have a mailing list, then look for the best combination of features and pricing to meet your business’s needs.

Schedule Several Emails

It can be difficult to get started with an email list, so start by scheduling several emails to help you get a feel for it. (This is especially important if you are using a free trial and need to maximize your preview of a service.)

What is Email Marketing?

This image courtesy of geralt via http://pixabay.com/.

There are many different approaches you can take for your email list. Here are just a few to consider.

Find your voice

After sending out some sample emails — find your voice! You may discover that a certain schedule or particular writing style comes naturally to you. Or, use trial and error (combined with a look at your email service’s metrics and your own sales and traffic) to decide what approach is best for your email marketing.

Share a Survey

After your list grows, send out a survey asking for feedback. You can find out what your customers (or potential customers) are most interested in. You’ll also gain insight from the questions they have about your products and services.

Evolve and grow

Use your survey results and your metrics to help you make changes to your email list so you can continue to grow and develop it.

Some creative businesses find that they need to have an incentive, such as an ebook or coupon, to attract email sign ups, while others find that they can encourage organic growth. Experiment to see what works best for you.

Once you have a better understanding of what your emails will be about, including the frequency of posting, be sure to update your description so new signups will know what to expect.

Do you use email marketing? What tips can you share?