A great way to brand your handmade business and get it recognized is through signage at your next craft show. Signs don’t have to be fancy or cost a lot of money, and they are really effective if used correctly. Here are some tips to help personalize your display at a future show:
Logo Banners
This is the simplest kind of sign- just your logo and a little essential information including the web and/or email address. A large format (like a banner or hanging poster) will catch shoppers’ eyes as they walk past your booth. Get a sign or banner made at your local printer or online (on Vistaprint or another site), keeping it similar to the look of your business cards and products for consistent branding. I have a vinyl banner that rolls up- it can either be clipped onto my tablecloth or attached to a wall with sticky tabs. Always ask first before attaching any signs to walls as some shows have very particular rules.
Price Lists
When doing a handmade fair, sometimes a price list sign can simplify your booth display. If you have products that are hard to put small tags on (like scarves for example), it’s easier to make a page on Word or Photoshop that lists several items and their prices. Put this sign into a clear L-shaped frame and simply add it to your table. You can also make smaller signs that can be attached to vertical displays (and more). I recommend laminating tiny signs so that they can be taped on and re-used for your next show!
Credit Card Signs
Let your customers know that you accept credit card payments! Specify which cards you take and put them on a little sign on your table. You might find a little printable image with the logos on your credit card processing site, or search the internet for a public-use version. This will encourage more sales and can prevent customers from having to find an ATM to get cash for your items.
Product Photos
If you’re doing a large show where you have walls or a pillar/post, why not print out a few large images of your products and alternate color options? This might lead to custom orders- either at the show or after. If you have any product photos on a model or an attractive display, show them off! You never know if they might catch the eye of a blogger or magazine editor looking for fresh items.
Try using some of these sign options at a future handmade fair or show!
What kinds of signage have you used to advertise at craft fairs?
By Rebecca George (Purple and Lime)
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I use a kitchen floor laminate tile for my signage, with an easel. I have the tile made by a lady here in town, and she uses her Cricut machine to do the design on it for me. I stand it on the easel in the midle of my table with my business cards infront of it. That way they know they are welcome to take as
many cards they can pass out to their friends & family. The sign in the middle of the table also sits
higher than my product, so it can be seen across the room.
I’m getting ready to change to a ceramic tile, as the laminate tile is lightweight and blows down if there
is a breeze and always chasing it across the room or ground if it’s an outdoor venue.
It’s not an expensive signage, and very well worth it!
I’ve also been considerng other signage that can also help advertise for me. I’ll let you know what I
come up with.
I have used print outs in picture frames and lightweight wooden signs gives it a rustic look.
Thanks
bernysblessings.blogspot.com
I use chalk boards and write out the name of the item and the price in liquid chalk. I then place them either in the middle of the product or in front or back of the product. It is very effective at the craft shows I do. I hand laminated signs from my canopy if I am at a farmers market outside.
HI,
We got all kinds of sign we use. We do the picture frames, vistprint sign on the front of the table. I made our shirts with our name and craft business on the back and front of the shrit. We use back drops with signs on them. We do maker boards, charkboards, signs off the computer and tape them on the front of the basket with products inside. We got business cards in 3 location on the tables. We price things with them and put on the crafts. We just do a little bit of everything. Carolyn
Hi again
I forgot one more sign…put it on your car. We are looking in on those magnet signs that you can put on your car doors. Remove them when you are not at a craft show. If they see your car in the parking lot. They will look you up in the craft show….just a thought….Carolyn
I was talking with the owner of a craft consignment shop about this yesterday. She was considering just putting a sign up for pricing items at her next craft show and wondering how it would work.
After crafting and doing shows myself for almost 40years, it has been my experience that bringing attention to an item with sineage sometimes works, I have never been successful at pricing items that way.
I had table racks of a product with clearly visible signs not only at the top of each display but in among some of the product on the table and in the basket at mid level. The customers still would ask, and while assisting other customers, I would often hear conversations between shoppers complaining that the items weren’t priced.
Most shoppers don’t want too look around for answers even if there nose is less than a foot away from a large sign. So lesson learned! Do both or individual price tags!