A great way to brand your handmade business and get it recognized is through signage at your next craft show. Signs don’t have to be fancy or cost a lot of money, and they are really effective if used correctly. Here are some tips to help personalize your display at a future show:
This is the simplest kind of sign- just your logo and a little essential information including the web and/or email address. A large format (like a banner or hanging poster) will catch shoppers’ eyes as they walk past your booth. Get a sign or banner made at your local printer or online (on Vistaprint or another site), keeping it similar to the look of your business cards and products for consistent branding. I have a vinyl banner that rolls up- it can either be clipped onto my tablecloth or attached to a wall with sticky tabs. Always ask first before attaching any signs to walls as some shows have very particular rules.
When doing a handmade fair, sometimes a price list sign can simplify your booth display. If you have products that are hard to put small tags on (like scarves for example), it’s easier to make a page on Word or Photoshop that lists several items and their prices. Put this sign into a clear L-shaped frame and simply add it to your table. You can also make smaller signs that can be attached to vertical displays (and more). I recommend laminating tiny signs so that they can be taped on and re-used for your next show!
Credit Card Signs
Let your customers know that you accept credit card payments! Specify which cards you take and put them on a little sign on your table. You might find a little printable image with the logos on your credit card processing site, or search the internet for a public-use version. This will encourage more sales and can prevent customers from having to find an ATM to get cash for your items.
If you’re doing a large show where you have walls or a pillar/post, why not print out a few large images of your products and alternate color options? This might lead to custom orders- either at the show or after. If you have any product photos on a model or an attractive display, show them off! You never know if they might catch the eye of a blogger or magazine editor looking for fresh items.
Try using some of these sign options at a future handmade fair or show!
What kinds of signage have you used to advertise at craft fairs?
By Rebecca George (Purple and Lime)
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