5 Tips for Using Pinterest To Promote Your Craft Business

You’ve probably heard of Pinterest by now, if not been actively collecting items to your own pin boards, but did you realize that for bloggers and online sellers Pinterest is a very valuable tool. As many bloggers and websites have seen, Pinterest is a huge source of traffic back to your site if used correctly.

 

We use Pinterest all the time to help promote the articles on Creative Income as well as find new articles and inspiration. However, it wasn’t until we put together a little strategy that we really started seeing more and more people finding our blog. As an handmade seller online that’s exactly what you want isn’t it?  To pull more customers to your online shops in the hopes of making more sales and loyal fans? Well make sure you’re following these simple Pinterest tips and just maybe you’ll see an uptick of visitors to your shop or blog.

1. Make sure every pin and repin has an accurate description.

I know a lot of times we’re all tempted to just write “Adorable!” or nothing at all, but the descriptions are how people are finding your pins in search and in turn finding your Pinterest account. Do you see where the descriptions can be important? Now writing “Pretty Pearl Pendant Necklace” will be much more useful for you than “Gorgeous!” This goes for items you repin too, because if people find that pin and decide to follow your whole board because of it, great!

2. Every board should have a description and a descriptive title.

Most of these reasons are the same as above. If people are searching for boards on Pinterest or in Google, you are more likely to come up if you have a board titled “Easy Chicken Recipes” with a descriptions that talks about chicken recipes vs a board called “Yummy”. Makes sense? Good.

3. Make sure your pinning all your products, blog posts, etc. just not all at once.

If you’re waiting for someone to discover your products or content, you might be waiting forever. Take the reins! Every time you add a new item to the shop, pin it! Every day that you publish a blog post, pin it! Just make sure you’re spacing out your pins. If you add all your new products to your shop on Mondays, then pin a couple on Monday, a couple on Tuesday, a couple on Wednesday…you get the point. Think about your Pinterest feed. If you don’t sign in for a couple days, are you going to see everything everyone you follow pinned in those last few days? If you follow a lot of people, it’s going to take a lot of scrolling. Since Pinterest moves like a feed you’re going to want to ::ahem:: feed it, daily.

4. Pin your products and blog posts to many boards, not just one.

This might seem like common sense but you’d be surprised how many people don’t do it. You don’t have to have a board dedicated specifically to your blog or your shop. Pin your items to any board that makes sense. If you sell knit scarves and you have a knit inspiration board and a knitting favorites board and a board for your shop, pin to all three! Again, just not all on the same day.

5. Include prices on some pins and not on others.

If you are pinning items that you sell, when you type a price with the $ in the description box Pinterest adds it to the gifts category on the site. So change it up a bit and see which way gets you more traffic. Or maybe sometimes adding the price and sometimes not will help get your items get exposed to a bigger audience of customers.

 

Do you already follow these tips? Which ones will you try?

By: Maggie Kmiecik from Stranger Than Vintage