Creative Income

The blog dedicated to all things crafty business!

  • Home
  • About
  • Giveaways
    • Win a Ticket to Snap!
  • Newsletter
  • Free eBook
  • Join our Facebook Group

Using Pinterest to Create Customer Profiles

October 4, 2013 by CreativeIncome 1 Comment

Today we are going to take two posts that I’ve written here—Creating Audience Profiles and How to Use Pinterest for Creative Businesses—and mash them together for a really fun project.

Ready?

Using Pinterest to Create Customer Profiles
In the first post I gave you all sorts of insight about creating audience profiles using analytics from Facebook and Google. Today I want you to dig a little deeper (this will be easier if you spent some time on that exercise) and I want you to ask some more questions about the person you are profiling.

Look through your blog comments, some of your social media conversations, emails from readers or customers, and try to answer some of the questions below.

  • What do they love?
  • Where do they shop?
  • What are his/her hobbies?
  • What problem does this person have that you might be able to solve?
  • What might this persons home look like?
  • Where does he/she live?

The point is to develop another REAL person. Give him or her a name.

Using Pinterest to Create Customer Profiles

NOW let’s make this really PINTERESTING!

Now that you have a good idea of who this person is you can create a SECRET pin board.

On Pinterest you can create THREE secret boards. Boards that only you can see. Simply click on “Create Board” and then a new window will pop up like in the image above.

Fill in the information with the profile name, and some of the highlights about the person including age range, college education and possibly income range provided in your analytics.

Now add in some of the other things you’ve learned about this person from emails, blog comments, craft show conversations and social media interactions – just the highlights to help you remember who this board belongs to.

The bulk of the information can be kept in a notebook or on a clipboard by your desk.

You might even find an image or two of real people who might look a little like you imagine the person fitting your profile would fit.

Pin images and delete them as you narrow down who you think this person is.

Go hunting for images, websites and projects that you think Jill (in the profile in the image above) would like.

This helps to make the profile of your customer or reader even more concrete. You’ll start to see a more rounded version of who your customer is.

And you’ll also get a clearer idea of what she wants to read, eat, buy or wear.

This exercise might also be helpful if you are wanting to change up your business but you aren’t quite sure who to market it to.

Have you created customer profiles? Have they helped you in your business?

By: Vicki O’Dell, The Creative Goddess

You can find more of Vicki’s articles right here on her profile page!

  • Author
  • Recent Posts
Follow us
CreativeIncome
Do you love to create? Are you dying to turn your creativity into profits? You've come to the right place! Join our community of creative experts and learn how to sell your designs, how to get published in magazines, books or online, and pick up some great craft fair ideas and tips along the way.
Follow us
Latest posts by CreativeIncome (see all)
  • 16 DIY Craft Booth Ideas - February 13, 2021
  • 10 Tips for Creating a Successful Craft Blog - December 18, 2020
  • Pricing Your Handmade Goods for Craft Shows - October 21, 2020

Share and Enjoy !

0Shares
0 0

Filed Under: Pinterest Tagged With: Creative Income Contributors, Pinterest

Trackbacks

  1. Setting the Stage for Holiday Sales says:
    October 25, 2013 at 12:36 pm

    […] the customer profiles work we’ve been doing in these posts Creating Audience Profiles and Using Pinterest to Create Customer Profiles and think about your customers and add to the list or create a separate one for each […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Email Email Facebook Twitter Pinterest YouTube RSS

Subscribe to the Creative Income Newsletter.

Getting Started

5 Easy Steps to a Successful Handmade Business

Start a Handmade Business: Free CreativeLive Class You Don’t Want to Miss!

Categories

Craft Fair Tips

16 DIY Craft Booth Ideas

Does your craft booth need some Tender Loving Care - TLC? Whether you’re looking to completely revamp your space or to add a few new additions here a … [Read More...]

Archives

Blogging

10 Tips for Creating a Successful Craft Blog

Craft Fairs

16 DIY Craft Booth Ideas

General Advice

7 Essential Tips for Accepting Credit Cards at Craft Shows

Getting Started

Starting a Business? Don’t Make These Rookie Mistakes

Organizing

5 Ways to Maximize Space in Your Craft Room

Sales Tips

Real Life Sales: Getting Your Crafts Into a Shop

Prime Publishing Craft Group
Copyright © 2021 · Creative Income - A Prime Publishing LLC property. All rights reserved.

About Us Advertise Contact Us FAQs Privacy Policy Do Not Sell My Personal Information Subscribe Terms of Service Unsubscribe

Copyright © 2021 · Tidy Theme on Genesis Framework · WordPress · Log in