Today we are going to take two posts that I’ve written here—Creating Audience Profiles and How to Use Pinterest for Creative Businesses—and mash them together for a really fun project.
Ready?
In the first post I gave you all sorts of insight about creating audience profiles using analytics from Facebook and Google. Today I want you to dig a little deeper (this will be easier if you spent some time on that exercise) and I want you to ask some more questions about the person you are profiling.
Look through your blog comments, some of your social media conversations, emails from readers or customers, and try to answer some of the questions below.
- What do they love?
- Where do they shop?
- What are his/her hobbies?
- What problem does this person have that you might be able to solve?
- What might this persons home look like?
- Where does he/she live?
The point is to develop another REAL person. Give him or her a name.
NOW let’s make this really PINTERESTING!
Now that you have a good idea of who this person is you can create a SECRET pin board.
On Pinterest you can create THREE secret boards. Boards that only you can see. Simply click on “Create Board” and then a new window will pop up like in the image above.
Fill in the information with the profile name, and some of the highlights about the person including age range, college education and possibly income range provided in your analytics.
Now add in some of the other things you’ve learned about this person from emails, blog comments, craft show conversations and social media interactions – just the highlights to help you remember who this board belongs to.
The bulk of the information can be kept in a notebook or on a clipboard by your desk.
You might even find an image or two of real people who might look a little like you imagine the person fitting your profile would fit.
Pin images and delete them as you narrow down who you think this person is.
Go hunting for images, websites and projects that you think Jill (in the profile in the image above) would like.
This helps to make the profile of your customer or reader even more concrete. You’ll start to see a more rounded version of who your customer is.
And you’ll also get a clearer idea of what she wants to read, eat, buy or wear.
This exercise might also be helpful if you are wanting to change up your business but you aren’t quite sure who to market it to.
Have you created customer profiles? Have they helped you in your business?
By: Vicki O’Dell, The Creative Goddess
You can find more of Vicki’s articles right here on her profile page!
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