Let’s face it, managing social media for your craft business while at the same time creating product and running a business is a whole other job all in itself. Luckily the internet knows this and has come up with a ton of tools that you can use manage your Twitter followers, conversations, and even direct messages. Since there are too many for one person to use in a lifetime, I’m going to point out some of my favorites and you can pick through and decide which ones work best for you! The best part? Most of the services are either free or offer a free trial so you can really decide which one is the best fit.
Hootsuite is my favorite social media management tool for Twitter. I do everything in Hootsuite and am hardly ever on the actual Twitter website anymore. Hootsuite allows you to save separate streams that you can easily see all on one screen of all the different things that are going on in Twitter. For example, at all times I have streams open for sent tweets, mentions, my home feed, scheduled posts, direct messages, and a search for “craft business”. You can easily see everything that’s happening and with how quickly Twitter moves, this is very helpful. You can also add up to 5 social media accounts on the free version so you can add in Twitter, Facebook, and Linkedin. Hootsuite also gives you the ability to schedule posts so that you can feel free to go on vacation without worrying about your presence being missing from social media for that week! Scheduling also allows you to space out your posts more regularly and evenly to ensure that more people are seeing them.
Social Bro is an easy way to manage all those people you’ve started following and even find new people to follow who are active and talking about the topics that you are interested in. The app also shows you who of your followers is active and who follows you back. You can easily browse the followers of your competition and pick up new people to follow right from the same screen. My favorite feature is the “Best Time to Tweet” report. Social Bro pulls in information from your tweets, retweets, and links clicked and lets you know what times of the day your followers are going to be most likely to interact with you. This is great for planning out when you should schedule your tweets!
These are the two tools that I use daily to help manage the influx of information that goes out into and come from Twitter. There are hundreds of other tools as well. Again, many of them offer basic features for free or offer a free trial, so check a couple out and see what works best.