Have you ever participated in a Twitter Party? These are guided chats, where a group of people come together to talk about a specific subject. These can be a great way to meet people who are interested in the same things as you, as well as a great way to promote your business.
You can find Twitter Parties very easily. Just look in your Twitter stream. When you see a hashtag (a pound sign) followed by a word or phrase, that is the signal that a Twitter Party is taking place. (For example: #indiebizchat or #craftychat)
These parties will be promoted via Twitter before they happen, so look for announcements of them happening, and then make sure you note their day and time so that you can join in.
When you are participating, make sure you include the party’s hashtag so that the other people will see your tweet. The other participants will see your tweets, reply back to you, and start following you. This is one of the fastest ways to get new followers.
Not only can you participate in an existing Twitter Party, but you can also create your own. To promote your business effectively, the questions and “theme” of the Twitter Party should have something to do with your business. For example, if you are an artist who makes and sells prints, your Twitter Party could have a decorating theme, and your questions can be related to that.
It is helpful to write a list of questions beforehand. This will be the “guide” to your Twitter Party and it will insure that the conversation flows well. You can also ask other Twitter friends that you have if they will be “panel guests.” This isn’t necessary, but you might find it helpful, as their knowledge can definitely add to the conversation and their participation will attract more people into the party.
Personally, I use TweetGrid to create my parties. It’s free – and very easy to use. First, set a date and time for the party. You will then need to create a hashtag and enter your Twitter username, as well as the Twitter usernames of anyone else you will have joining you as “panel guests.”
Once you enter in that info, TweetGrid will create a custom grid for you with several columns to help people keep track of the conversation. Copy the web URL and give that URL to those that want to join the party. Be sure to tweet about it, post it on your blog, etc.
Don’t be shy about promoting your business during the Party. Share your knowledge and provide links to your blog or website. You may even want to host a giveaway during your Twitter Party. It doesn’t have to be an expensive item; people love to win things, and they will love to win one of your smaller, less expensive items.
You can choose a winner just from those that are tweeting and participating during the Party or you may want to write a blog post and ask that people leave a comment to be entered to win. That way, you will get extra blog traffic.
It doesn’t matter if you create your own Twitter Parties or if you simply participate in other people’s parties, you will still be meeting – and making a lot of new followers – in a short time frame, and that is what makes Twitter Parties so great!
By Crissy Herron, www.IndieBizChicks.com