Trade shows are a fantastic opportunity to connect with other business owners as well as company representatives and influencers in your industry. This is the time to meet new people, connect and make plans for the future. Who knows – you could find a new opportunity that you never dreamed possible while on the floor of the show. However, if you don’t promote yourself and make your business memorable, you could be missing out on an awesome opportunity.
In an article for Skyline Trade Show Tips, Gary Austin presents some key must-haves for anyone attending a trade show. First of all you must invest in quality business cards. If you’re sitting at a booth or table, make sure they are easily accessible. Also, make sure you have plenty of extras – you never want to run out. Freebies are also a great promotional tool for any business owner. Products like pens, keychains or even small flash drives can make a huge impression. Every time someone uses a branded item, your name and business will come to mind.
For a full list of promotional materials as well as trade show tips and tricks, check out How to Put Your Name in Clients’ Hands.