Did you know you could be using social media incorrectly? Yes, it’s true. If you are trying to brand yourself or run a business, there are ways you could be running your social media poorly.
For the most part, these mistakes are common and minor and easily fixed, but they can be crucial to getting you more fans, follows, and clicks back to your online shop! I’ve talked about how important social media is before on Creative Income, but I think what I failed to mention is that the focus shouldn’t lie on if you do or do not do social media, but in how well you do it. There are lots of empty Facebook fan pages and Twitter accounts out there. The benefit comes from building a fan base that is willing to follow you and come back to your shop every time you talk about a new item listed or a new product design. Realistically, it’s very difficult for users to find your shop among the thousands of shops online. Having a strong social media following allows you to consistently have an audience to promote your products to without paying any advertising fees! It’s an incredibly valuable tool for small businesses, if you use it correctly.
This article on Handmadeology describes the 5 most common mistakes that small business owners make when starting social media accounts. I think it covers the issues pretty well along with tips on how to do it better. You can read the article here, but here’s my breakdown:
- Unfinished or half filled out profiles. – You are presenting yourself as a business and want to act professionally. Would you give out handouts or business cards that didn’t have all your important information on them? Of course not! Make sure they your Facebook fan page and Twitter profile have links back to your blog or shop. Don’t expect that people are going to know where to find your shop, how to contact you, or what you’re about.
- Don’t spread yourself too thin. – Yes, there are thousands of social media networks. You do not have to be on them all. In fact, it’s better if you’re not. You are already busy making products and filling orders. Focus on 2 or 3 that send the most traffic back to your shop or blog and work on making those the most engaging. (See our article on Google Analytics to see how to track who is visiting your blog)
- Spread the love! – Social media is meant to be just that – social. Don’t forget that there are other stories going on in the world and because you focus on this on a regular basis, you can become a source of knitting news or jewelry making news to your followers. Sell jewelry? Talk about fashion and accessorizing sometimes, I’m sure your readers will love it!
- Lack of consistency. – There is too much information flowing onto the internet every second. If you are out of sight, you are out of mind. This does not mean bombarding your followers and fans with posts every hour, but at the very least once a day.
- There is a cost to social media – Social media is not absolutely free, it does cost time. So why waste your very precious time putting effort into something that isn’t giving back. Make social media work for you buy working it more effectively.