Tis’ the Season: Holiday Marketing

Just when you thought craft show season was over and you’d get a chance to catch up on some back-work, here come the holidays! Which is also great news if you were worried about your sales slowing down.

Image from Market Your Creativity

You may think that it’s too late for you now if you haven’t started marketing yourself for the holidays yet, but I’m here to assure you it’s not. If you buckle down now, you can still make some decent holiday sales – they just might be a little less than what you could have made had you started preparing in September. No big deal! If you’ve already been preparing for holiday sales and holiday craft fairs, then make sure you are marketing yourself appropriately. Right after Halloween is the time to start talking about how your crafts would make wonderful Christmas gifts for someone’s mother, father, sister, brother, boss, etc.

 There are a few things you need to make sure you are doing in preparation for the holidays and I found a great article online that talks about doing these things in detail. I have to say that I know I need to be doing a lot of this, but I’m guilty of not getting to it in a timely manner. Anyway, here’s the list break down:

• Stock Up
• Re-position Popular Products for the Holiday Market
• Have Limited Time Specials
• Get Those Holiday Craft Show Applications In
• Offer Something Extra

Check out the full article on Market Your Creativity for details on how to go about doing all these things. It’s especially useful if this is your first holiday season as a craft seller.