Just when you thought craft show season was over and you’d get a chance to catch up on some back-work, here come the holidays! Which is also great news if you were worried about your sales slowing down.
Image from Market Your Creativity
You may think that it’s too late for you now if you haven’t started marketing yourself for the holidays yet, but I’m here to assure you it’s not. If you buckle down now, you can still make some decent holiday sales – they just might be a little less than what you could have made had you started preparing in September. No big deal! If you’ve already been preparing for holiday sales and holiday craft fairs, then make sure you are marketing yourself appropriately. Right after Halloween is the time to start talking about how your crafts would make wonderful Christmas gifts for someone’s mother, father, sister, brother, boss, etc.
There are a few things you need to make sure you are doing in preparation for the holidays and I found a great article online that talks about doing these things in detail. I have to say that I know I need to be doing a lot of this, but I’m guilty of not getting to it in a timely manner. Anyway, here’s the list break down:
- Stock Up
- Re-position Popular Products for the Holiday Market
- Have Limited Time Specials
- Get Those Holiday Craft Show Applications In
- Offer Something Extra
Check out the full article on Market Your Creativity for details on how to go about doing all these things. It’s especially useful if this is your first holiday season as a craft seller.
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I got started a bit late on the holiday season, but I am still managing to do well. I put out a few limited time only products especially for the holidays and they seem to be doing quite well. They are also faster to make, so I am not caught up in the labor aspect and have more time to devote to holiday marketing.
Unfortunately won’t be doing any craft shows this season, not enough inventory made to make it worthwhile. Just got my eye sight back this summer and have been playing catch up with all I missed in life while I was blind. Hope to build stock over the new year to follow through to the next craft shows in Easter etc.
I also have had to cancel and not be a vendor at any craft shows due to health problems. I am hoping to b better by the first of the new year. Thanks for all the tips