You can spend hours, weeks, or months working on your products, but not sell much because of an unappealing booth. This seems unfair, but it’s the truth. The good news is, it’s not difficult to ensure your booth’s aesthetic appeal. We’ve written about craft booth design before, but this time we’re delving a little deeper. Instead of just showing you pictures of booths that work, we’re “unpacking” them in order to figure out exactly what makes them tick so well.
Make sure your displays are easy to navigate. If customers approach your booth and are not able to easily discern what you specialize in or how much it costs because things have gotten jumbled around during the day, they’ll move onto the next vendor selling handmade soaps and toners. Make sure to tidy up as the day carries on, reorganizing after people browse.
Notice how this booth has a spot for everything including super organized merchandise down below. It also has a sign which clearly states the company name and matches the aesthetic of the products. This is all important. Customers will have the information they need–what you sell, how much it costs, as well as information about your company–and they will see that you understand and believe in what you do.
2. A Little Oomph
Entering a craft fair is like entering a sea of color, lights, textures, and sounds. There are booths and people everywhere you look, which makes it very easy for your personal booth and products to get lost in the crowd. Make sure your there’s something about your booth which makes it stand out from the rest. Have pretty tablecloths instead of bare display surfaces. Make sure your booth has colors, and that they compliment one another. You can even hang small chandeliers or paper lanterns if you’re in a tent, as long as they don’t contradict the aesthetic of your products.
I’m here at the pavilion in port orchard for the hometown holiday benefit! Everything is under $6! What the what! There’s also a silent auction and free photos with Santa, mrs. Claus, and elves! Tommy C is a food vendor as well. See you there! #kitsap #portorchard #thepavilion #crafting #craftfair #craftmarket #craftbooth #crafttable #papercrafts #papercrafting #hawaiipaperparty #smallbusiness A photo posted by Cely (@hawaiipaperparty) on
The pretty tablecloth, and the fact that the bows match the detail on the bunting in this photo, are great examples of someone going above and beyond to ensure their booth appeals to the eye of wandering, browsing customers.
Make sure your customers feel welcome and, depending on what you sell, even cozy when they enter your booth. Think about it. Here are people that you are inviting into a space that is important to you. It should be as if they are coming into your foyer or living room for a visit. Giving your booth a homey feel will be especially effective if you’re selling things that can adorn people’s living rooms, bedrooms, and kitchens.
Thank you to everyone that came to my booth at #craftacular. I meet some incredible makers. However, I want to apologize to the people that were looking for my paper goods. One hour into my drive to Madison, I realized that I had left all of my paper goods at home 🙁 I am definitely not a morning person and my brain was sort of in automatic, which had a bit to do with my forgetfulness. (Thank you @sweetspacestudio for my coffee! You saved me) Also, that very same week I had changed the traveling case for my paper goods so my automatic morning brain didn’t register that the traveling case I had put in the car only contained jewelry and some dollar stash stickers. Oh well, oh well. I had a good time and this will teach me to be more careful/ aware, so it never happens again. Have a good Sunday everyone!
People will be more likely to buy something if they can envision it functioning in their lives before they even get it home. In this case, a jewelry seller built her booth so that it reminded her customers of their vanities at home. It would so easy to imagine putting on jewelry and going out for the night in a space like this. Such a smart set up.