I just love interviewing bloggers and business owners! It’s always amazing to get a new outlook on the crafty business world from someone who is experiencing all of the same trials and tribulations. Today we get to see just what it’s like to own an online shop by getting to know Tamera from Peanut Envy. Tamera is from the Chicago area just as we are and after reading a little bit about her over at the Red Tricycle, I just had to learn more about her business!
What’s the story behind your business name, Peanut Envy?
PeanutEnvy came about when I decided to create the Matryoshka dolls. The shape resembled a peanut, and the “envy” part just came as a funny play on the Freudian term, but in this case, everyone would envy your peanut.
What inspires you to create?
I love fabric – it so visually stimulating. I find it to be a great motivator for inspiring my creativity. Sometimes, inspiration simply comes from within and I can’t help but to start making.
Why should people continue to make things by hand?
I think there is something very special about handmade work. You can appreciate the thought, detail, and time that have been invested into creating something amazing, whether it is great or small. In my opinion, handmade goods are accessible works of art.
How do you combat creative blocks?
When creativity dries up, it can be hard to get it flowing again. I feel that sometimes I have to force myself to create something – to sew something, get out my jewelry supplies and get cracking. And there are times that I sit there, just staring at it all, either over or underwhelmed by what to make. For help, I’ll get out my idea book and look through it to see if there is something I’ve wanted to make and take a stab at it. If that doesn’t help, I peruse through sewing books or Pinterest to get a bit of inspiration.
What is the most challenging part of running a business?
The biggest challenge is getting people to my online shops. I’m not the best when it comes to promoting via social media, or at all, really. I never know what to say without feeling like some snake oil slinging salesman. The creating part is the best…being an introvert trying to move merchandise online is hard.
What’s your number one tip for people who want to sell at craft fairs?
Do it! It’s a great way to connect with people, get exposure and repeat customers. Always smile, be kind and engage those who visit your booth!
What do you love most about running your own craft business, and what do you like least?
I love being able to create and sell pretty things, being my own boss and being at home with my family to home-school our children. What I like least is that it’s not like you get regular paycheck. Some days, no matter how hard you work, there may not be a payoff for a while.
What does the future look like for Peanut Envy?
Hopefully, a better presence on social media and definitely some new items to feature in the shop!