The blog dedicated to all things crafty business!
(Photo by Organic Headshots) Digital watermarks are an effective way to protect and identify your work. They’re especially useful if you are a photographer or graphic designer with work listed for sale online. Artists also occasionally utilize them when sending proofs to customers and then remove them when the final version is delivered. Watermarks are […]
When you’re promoting your craft products, it’s absolutely essential to have great, well-lit photos. Crafters use product photos on websites, Etsy stores, printed materials, signage and more. Eye-catching photos can be the difference between a customer clicking through to your site, or moving on something else. You can take great DIY product shots with just […]
One of the most important aspects of having a handmade business is making sure your products appeal to the eye, especially when you’re selling online. Remember: the customer can’t handle your handmade goods in person while deciding whether or not to make a purchase the way they could at a craft booth or small shop. […]
This is Part 2 of a 3 part series about getting started on Instagram. Find the first part here. Now that you’ve gotten started with Instagram, you have to figure out what to post, how to attract followers, and how to drive sales/web traffic. What should you post to Instagram? You should create visually appealing […]
Instagram is a social network that allows users to share photos and videos and apply filters to make content more visually appealing before sharing them. Videos and photos can be shared to Instagram and a handful of other social networks, such as Facebook and Twitter, simultaneously. To get started on Instagram, you need a smartphone, […]
A few weeks ago, I had the opportunity to attend the SNAP! Conference held in Salt Lake City. I had the opportunity to meet bloggers, connect with craft company representatives and even sewed a scarf! One of the classes at SNAP!, Rock Your Mobile Phone Photography, was especially interesting to me. So often, we think […]
We’ve all heard the phrase “a picture is worth a thousand words.” When it comes to blogging, pictures are probably also worth a thousand followers…and thousands of dollars in sales while we’re at it. One of the biggest mistakes you can make as a blogger or creative business owner is not carving out the time […]
Sometimes it just happens. The slow craft show. Even if it’s a show that has done well for you in the past, even if the weather is nice, and even if you have all of your best inventory on display. There are some people in attendance but not as many as usual and they seem […]
Part of selling your work is your presentation to potential customers, so it’s important that you put some thought into your displays for selling at art and craft shows and have crisp, clean images that you can post for online selling. Keep in mind that no display or photo can overcome poor workmanship. You have to put […]
