The blog dedicated to all things crafty business!
With all the emphasis on social media in the past few years, you may not have thought much about email marketing recently. Email is still a very powerful tool for your creative business, and here are just a few reasons why its still one of the best types of marketing: Email is more intimate than social media. […]
If you are a craft artist who makes and sells jewelry, you face some stiff competition. The craft fair scene and online retail space is crowded with tons of other handmade jewelry sellers, not to mention all of the mass-manufactured jewelry and high-end luxury jewelry brands out there. Many juried craft shows even put a […]
I know that many of us sell the crafts we make primarily online or in our home town craft fairs, which is a fantastic things to continue doing, but how can you expand your sales and even keep them going when times are slow? One way is to try having your items up for sale […]
Help customers and search engines find you so you can grow your creative business. If you don’t have a social presence it’s almost impossible to promote your business. However social media presence doesn’t automatically guarantee an overflowing stream of customers and purchases. You need to be smart about your social media presence and help customers […]
There are so many ways to not maximize your potential when beginning your crafty company. From neglecting to offer discounts to having conflicting branding, these errors can hold you back from success. I’ve made some of these mistakes myself when starting out, so here are a few tips to get you on the right path: […]
Presenting your wares to the public for the first time can be spectacularly fun and horrifying all at once. A major introvert, I spent years trying to convince myself that I did not have to do the craft fair, the farmers market, or the pitch-to-retailers thing because I had a product of quality. I honestly […]
When you think about setting goals for your creative business, are you thinking in tangible or abstract terms? The abstract is all about thoughts, ideas and concepts. That’s where we all start our process of designing wonderful crafts and handmade beauties, so it feels like a natural place to start thinking about creative business goals, […]
If you are any kind of consumer, you probably already know that marketing is mission-critical for any kind of business. We are exposed to the marketing efforts from the creators of all our favorite goods and services – and if we bought (or even just celebrated) whatever they’re offering, we are proof that their marketing […]
In my last article about using YouTube for business, I wrote about some basic benefits a handmade business may receive from using YouTube to promote their brand and products. But now I want to dig a little deeper, and tell you how to make sure you get those benefits after setting up your channel. Typical […]
To me, inspiration is everywhere. I look for ideas in everything I see and every place I go. But, I can’t be everywhere at once. There is an abundance of information and things to learn and I simply don’t have the time or energy to spend hours searching for a new idea. That’s why hashtags […]
