The blog dedicated to all things crafty business!
With all the emphasis on social media in the past few years, you may not have thought much about email marketing recently. Email is still a very powerful tool for your creative business, and here are just a few reasons why its still one of the best types of marketing: Email is more intimate than social media. […]
As an artisan, you have expertise in your craft. Teaching is a great way to share your skills, stimulate interest in your work (and your craft), and earn more money for your business. In today’s post, I’m sharing 5 reasons you should strongly consider adding teaching to your creative business. Plus, find out how you could […]
With the explosive growth of social networks in the last few years, it’s now easier than ever to connect with people online who can help your grow your business. If you’ve already put your face-to-face networking strategies into use, then you may want to hone your online networking skills, too. Creative business owners may network to stay current on changes […]
Are you one of the many creative business owners who hear the word networking and feel uncomfortable? Business networking can be easy, even for introverts like me, and it can help you to grow your business faster than you can on your own. In this series, I’ll be sharing tips for using networking to expand […]
Many creative business owners are looking for opportunities to connect with other indie artisans, small business owners, or content experts while also keeping abreast of the latest developments in their industry, social media, and handmade marketplaces. One way to do this – from any location – is to participate in Twitter Chats. (If you’re new […]
Whether teaching is already an important part of your creative business, or you’d like to add it to your repertoire, you may be considering pitching your workshop ideas to creative festivals and events. These 5 tips will help you get started! 1) Decide what’s most important There are many different reasons you might want to teach at an event […]
Welcome to the fifth in a series of posts about getting started on different social media platforms! Today we are focusing on Facebook, a giant in the social media industry. You will learn how to use Facebook and receive a helpful overview on using Facebook for business. Facebook: The Backstory Facebook was founded in 2004 as a […]
In an increasingly visual world, knowing not only how to build your brand but how to have a distinctive brand identity can help your creative business stand out. Here are 2 branding tips you can use even if you’re on a shoestring budget! 1. Start with a color palette Choose a color palette to represent your business and […]
Welcome to the fourth in a series of posts about getting started on different social media platforms! Today we are focusing on Pinterest, an image sharing/content curation platform with social features. Pinterest: The Backstory Pinterest launched in 2010 and now has over 44 million users. Although initially using Pinterest for marketing was discouraged, features for business users have since expanded. […]
If you’re thinking about selling at craft fairs for the first time, you’ve probably already noticed there is a lot of information out there for vendors! It’s easy to become overwhelmed about starting this new aspect of your business. Today, I’m sharing several resources to help you start off your experience as a craft fair vendor on the […]
