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What is email marketing? 5 Tips for Getting Started

January 20, 2021 by Marie Segares

With all the emphasis on social media in the past few years, you may not have thought much about email marketing recently. Email is still a very powerful tool for your creative business, and here are just a few reasons why its still one of the best types of marketing: Email is more intimate than social media. […]

Filed Under: Marketing Tagged With: Business Advice, email marketing, Marie Segares, marketing

What is email marketing? 5 Tips for Getting Started

January 19, 2018 by Marie Segares

With all the emphasis on social media in the past few years, you may not have thought much about email marketing recently. Email is still a very powerful tool for your creative business, and here are just a few reasons why its still one of the best types of marketing: Email is more intimate than social media. […]

Filed Under: Marketing Tagged With: Business Advice, email marketing, Marie Segares, marketing

5 Reasons to Add Teaching to Your Creative Business + eBook Giveaway!

June 17, 2016 by Marie Segares

As an artisan, you have expertise in your craft. Teaching is a great way to share your skills, stimulate interest in your work (and your craft), and earn more money for your business. In today’s post, I’m sharing 5 reasons you should strongly consider adding teaching to your creative business. Plus, find out how you could […]

Filed Under: General Advice Tagged With: crochet, eBook, giveaways, Marie Segares, teaching

Networking Business Strategies – Part 2

October 9, 2015 by Marie Segares

With the explosive growth of social networks in the last few years, it’s now easier than ever to connect with people online who can help your grow your business. If you’ve already put your face-to-face networking strategies into use, then you may want to hone your online networking skills, too. Creative business owners may network to stay current on changes […]

Filed Under: Uncategorized Tagged With: Business Advice, growing your business, Marie Segares, Networking

Networking Business Strategies – Part 1

September 2, 2015 by Marie Segares

Are you one of the many creative business owners who hear the word networking and feel uncomfortable? Business networking can be easy, even for introverts like me, and it can help you to grow your business faster than you can on your own. In this series, I’ll be sharing tips for using networking to expand […]

Filed Under: Uncategorized Tagged With: Business Advice, growing your business, Marie Segares, Networking

Using Twitter Chats for Business

June 29, 2015 by Marie Segares

Social Media for Business

Many creative business owners are looking for opportunities to connect with other indie artisans, small business owners, or content experts while also keeping abreast of the latest developments in their industry, social media, and handmade marketplaces. One way to do this  – from any location – is to participate in Twitter Chats. (If you’re new […]

Filed Under: Uncategorized Tagged With: Marie Segares, Social Media, Twitter, Using Social Media for Business Series

Pitching Your Ideas for Classes to Festivals and Events

June 26, 2015 by Marie Segares

Whether teaching is already an important part of your creative business, or you’d like to add it to your repertoire, you may be considering pitching your workshop ideas to creative festivals and events. These 5 tips will help you get started! 1) Decide what’s most important There are many different reasons you might want to teach at an event […]

Filed Under: General Advice Tagged With: Craft Fairs, Marie Segares, Networking, teaching

Using Social Media For Business: Getting Started on Facebook

May 22, 2015 by Marie Segares

Welcome to the fifth in a series of posts about getting started on different social media platforms! Today we are focusing on Facebook, a giant in the social media industry. You will learn how to use Facebook and receive a helpful overview on using Facebook for business. Facebook: The Backstory Facebook was founded in 2004 as a […]

Filed Under: Uncategorized Tagged With: Facebook, getting started, Marie Segares, Social Media, Using Social Media for Business Series

How to Refresh Your Visual Brand — For Free!

May 20, 2015 by Marie Segares

In an increasingly visual world, knowing not only how to build your brand but how to have a distinctive brand identity can help your creative business stand out. Here are 2 branding tips you can use even if you’re on a shoestring budget! 1. Start with a color palette Choose a color palette to represent your business and […]

Filed Under: Marketing Tagged With: branding, Canva, color, fonts, Marie Segares, PicMonkey, Social Media

Using Social Media for Business: How to Create a Business Account on Pinterest

May 18, 2015 by Marie Segares

Welcome to the fourth in a series of posts about getting started on different social media platforms! Today we are focusing on Pinterest, an image sharing/content curation platform with social features. Pinterest: The Backstory Pinterest launched in 2010 and now has over 44 million users. Although initially using Pinterest for marketing was discouraged, features for business users have since expanded. […]

Filed Under: Uncategorized Tagged With: getting started, Marie Segares, Pinterest, Social Media, Using Social Media for Business Series

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