The blog dedicated to all things crafty business!
Marketing is an essential part of business. What’s surprising is that many people aren’t completely sure of what it entails. People often associate marketing with advertising and promotion, but this isn’t always the case. Marketing itself is an umbrella that hosts various branches underneath its arch. So if you’re in the beginning stages of a […]
One of the biggest struggles a small business can have is shipping. In a day and age where more and more people are shopping online and avoiding the malls and shops, shipping is a necessary demon. There are so many questions when it comes to shipping: Which carrier’s the best? Which is the cheapest? What’s […]
If you’ve ever thought of creating a craft book but stopped because you didn’t know how on earth it would ever get published, today’s your lucky day. Mark Montano’s new book, How to Write and Publish a Bestselling Craft Book, is, as the title states, a step-by-step guide to writing, publishing, and promoting a craft […]
The power of business cards can sometimes be forgotten. They provide a fantastic opportunity to market yourself and showcase your brand, not to mention they’re often the first item your customers or potential business partner will see. According to Indie Made: “Business cards are like clothing: They provide a first and lasting impression”. While that […]
A key to improving your business is being able to stay on trend. One minute something’s in, the next it’s out. To help your business grow, you need to be able to keep up with the constantly changing market. To do this you should be able to recognize when a trend is on the cusp […]
E-commerce can be tricky. There are a million different options, but with monthly fees, transaction fees, and listing fees, it can all become a blur. Before you know it your profit is slowly diminishing. So what’s the best option for you? When wading through the various sites, there are of course the bigwigs of the […]
