The blog dedicated to all things crafty business!
Now that you’ve set up a Facebook Page for your business and you’re posting regularly, the next step is to measure performance and to look into using Facebook Ads to promote your business. How to Get Started: Facebook Business Page Part 3 by Jennifer Priest How to Use Facebook Insights At the top of […]
In the last installment, we covered how to set up a Facebook Page for your business. Once your Facebook business page is set up, your success will depend on what you post to the page itself. In this installment in the series, not only will we cover basic Facebook business advice, but also what to […]
What do you usually post to social media to promote your business? Many creative businesses post about sales, new products, and events they’ll be appearing at, all of which are good pieces of information that your followers are probably interested in. But this kind of content isn’t going to build a solid relationship with your […]
If you are using social media to promote your business, then you probably have already set some goals, such as reaching a certain number of followers in a set time period. But social media goals should go beyond the number of followers and sales. One of the biggest challenges I see facing businesses using social […]
Disclosure: I am not an accountant. You should seek advice from a qualified accountant on all financial decisions for your business. Being a creative, the last thing you probably want to do is get intimate with your bank statements and bury yourself in spreadsheets and stacks of receipts. We all know how important keeping on […]
QR Codes originated in the logistics field as a way to track inventory and products in warehouses, similar to barcodes. “QR” stands for “quick response”**, as the code is a way to store a lot of information in a small graphic and receive a quick response when scanned. A few years ago, companies started […]
You’ve been blogging for a couple years now and posted lots of great content. You’re still posting new content all the time but can’t help thinking that some of the content you posted a few years ago is still relevant. How can you use that content now without looking like you’re just “recycling” old stuff? […]
As business owners, we all hit highs and low. To stay inspired, read other people’s success stories to find out how they overcome difficulties and navigate the world of business. These 5 books are worth reading and should become part of your library now. The War of Art by Steven Pressfield This book is all […]
As a business owner, it’s hard to see value in spending lots of time on social media. You can’t always draw a straight line from your post to new customers or sales. But if you stick with it and have a consistent strategy, social media can be invaluable as a marketing tool. Here are 5 […]
If you read Part 1 in this series, then you know how important it is to start an email newsletter. But how do you achieve the best results and make sure your newsletter is actually seen? Keep These E-Mail Marketing Principles In Mind: Be consistent and regularly send your newsletter. Respect your customer’s privacy. Avoid […]
