The blog dedicated to all things crafty business!
Whether you make handmade jewelry, clothing, accessories, or all of the above, your brand should consider doing seasonal collections. They are a great way to build excitement for your new product line, which can lead to increased sales and social media coverage. There are a few steps to take when developing a collection- from determining […]
Owning and running your own company can be very time-consuming, leaving you without much free time to socialize. Like many handmade business owners, I too struggle with this (especially in the winter months when it’s cold and less fun to be outside). But keeping a balance is important for your emotional health and happiness. Let’s […]
Even if you’re the only employee of your craft business you’ll still inevitably have to work with others. This includes store owners, supply vendors, craft show organizers, accountants, and more. Fostering good relationships with these people will help you be more successful and productive in your handmade company. Here are a few ways to develop […]
This week, your friends here at Prime Publishing are headed to Creativation, an annual Craft and Hobby Association conference for craft industry companies, bloggers and more. We’re hosting a fun networking event for companies and bloggers. (Can’t wait to see some of you there!) One of the companies in attendance will be ShareASale, who just […]
Craft fairs are a fun, personal way to get your products into the hands of shoppers while building brand awareness. I’ve sold my handmade jewelry at many shows over the years, so I’ve put together the following series to help you increase sales at in-person events. To start off, let’s look at a few ways […]
Every crafty business owner experiences months when sales are slower. Personally, the quiet time for my company is the late spring and summer, and then sales pick up drastically in the fall and winter. It will depend on what kind of products you create- if you specialize in graduation gifts or wedding items your hectic […]
Support and camaraderie are important when you run a handmade business. Becoming active in my nearby creative community has allowed me to make new friends, find out about opportunities, and become more business savvy- all while having fun! Here are some ideas to get you started. Join Groups and Clubs Almost every city has groups […]
Do you own a handmade business? How would you even know if you did? Let examine a few ways to be sure… 1. You want to live near the post office. When looking for a new apartment or house, post office proximity is important. This saves you time and gas money because you won’t have […]
“Shop Updates” is a new way to share and promote your Etsy listings. This free tool allows you to pair an image with a link to an item in your online shop and then share it on Etsy and social media networks like Facebook, Instagram, and Twitter. Let’s look at the ins-and-outs of this cool […]
Effective SEO (short for Search Engine Optimization) is crucial to success on Etsy. With a few easy pointers you can drive traffic to your shop, leading to increased views and sales. Let’s look at a few ways to improve your Etsy shop’s SEO. 1. Fill Every Tag Space Make sure to use every available tag […]
