The blog dedicated to all things crafty business!
With all the emphasis on social media in the past few years, you may not have thought much about email marketing recently. Email is still a very powerful tool for your creative business, and here are just a few reasons why its still one of the best types of marketing: Email is more intimate than social media. […]
A press release is a written statement from your company announcing something big and amazing. It’s directed at the media in your chosen industry, usually to stir up a buzz around a new product line or accomplishment. If you have a large marketing budget you can hire a PR professional, or you can even write […]
Sometimes handmade business owners decide to rebrand, and that’s okay! There are many reasons why they would do this- from a new product focus to a name change to a need for something different and fresh. If you chose to rebrand there are a few important things to consider. You’ll have to update your logo, […]
With the new year comes the inevitable tasks of organizing documents and record keeping. They can be overwhelming, especially because you’re still winding down from the holiday season, but now is the time to get it all done! Here are a few ideas to get you started with this important step for your handmade business- […]
Every small business owner will eventually face rejection, disappointments, and failures over the years. This is a topic that people don’t really like to talk about, but I think it’s important to discuses because it happens to everyone! As crafty company owners we tend to obsess about the negative and forget all about our accomplishments […]
Returns, refunds, and exchanges are a part of any online business. There are many reasons why a customer might request a refund. They might have second thoughts or buyers’ remorse, the item may not be as described in your listing, or the sizing may not work for them. It’s your job to handle the situation […]
Running a handmade craft business requires a lot of discipline and dedication- both creatively and financially. Effectively managing your expenses is so important for success because every little bit adds up. Not only should you watch the cost of supplies you buy for your business, but time is also as valuable as money (you know […]
“Quitters never win and winners never quit.” We are bombarded with that message from a young age – from teachers, parents and society. Never quit. Never give up. Shocking information ahead… But sometimes. Sometimes it’s OK to quit. In many, many instances in life we are encouraged to push through rather than to give […]
When it comes to making your crafting business profitable, there’s a lot more than meets the eye. Running your own craft business or blog is essentially running your own company, in which you’re the president and CEO, manufacturer, and marketing team, as well as the head of your creative department. That is an almost overwhelming amount […]
Sourcing materials and packaging supplies can be frustrating for handmade business owners. While it’s certainly easy to go to a big box store to purchase these items, it’s often not the most cost-effective or time-saving way to go about things. The following tips can streamline the process so you can get on with making your […]
