The blog dedicated to all things crafty business!
Trade shows and conferences are held for every major industry and companies large and small attend both as vendors and as show goers. It can be expensive, especially if you have a booth, the venues are often hot and crowded and the food isn’t all that great. Yet, attending a trade show or two could […]
It’s not enough to have a creative business in which you make things you are proud of and connected to. It’s probably not enough that your mother, girlfriends and fellow soccer moms love the products you make. After all, the idea is to grow your business and make a living from it. You know, pay […]
Do you send out a newsletter for your creative business? When I ask that question I’m often met with resistance. People wonder why they should send one and if it really makes any difference in their business. After all, it just adds one more item to the list of things to keep up with in […]
There is a difference between a hobbyist and a business owner. Yes, a creative business owner still pursues their hobbies but they also have to have to do what needs done in order to sell the items they make and be a business owner. It’s tempting to make the things you love making all day […]
People measure life success in a variety of ways but a successful creative business has two elements that make it successful. Revenue and expenses. Successful creative businesses have more revenue than expenses. Plain and simple. Of course loving what you do is important as you will be spending a lot of time at it but […]
I was consulting with someone on the phone last week and our conversation went something like this: She: “I’m all over the place, there is so much to do and I don’t know where to start.” Me: “Maybe you could back up and start with your mission statement to help you find some direction?” She: […]
How do people find your website on the internet? This might seem like an obvious question, but think about it. The most common way people search is with words and phrases, right? No problem. As artisans we know all about what we’re creating, so we know what words and phrases are most commonly associated with […]
Now that you’ve written your Mission Statement for your business, you need to decide where your home base will be – a site that will be the foundation for all of your other online presences. The first thing you need before building your website is buying your domain name. It’s not expensive, under $13 per […]
Did you get a chance to write your ‘elevator introduction’? I hope so, because it’s a good precursor to your Mission Statement, one of the most important keys to building your brand, if not the most important. Why? Because your mission statement drives your business and acts as an anchor for everything you do with […]
Do you presently have a ‘brand’? If someone drops by one of your online sites or shops, do they instantly recognize it as yours? Last time we talked about what branding is. Today let’s start creating your brand. To begin with, who are you and what do you do? That may seem a bit obvious […]
