The blog dedicated to all things crafty business!
Sometimes handmade business owners decide to rebrand, and that’s okay! There are many reasons why they would do this- from a new product focus to a name change to a need for something different and fresh. If you chose to rebrand there are a few important things to consider. You’ll have to update your logo, […]
We all know how crazy busy craft fairs can be. One minute you’ve got your booth all laid out perfectly and you’re waiting for customers to come by, and the next you’re trying to help five customers at once and answer a dozen different questions about your products. It can be very stressful! That’s why […]
In the last installment, we covered how to set up a Facebook Page for your business. Once your Facebook business page is set up, your success will depend on what you post to the page itself. In this installment in the series, not only will we cover basic Facebook business advice, but also what to […]
Welcome to the first in a series of posts about getting started on different social media platforms! Today we are focusing on Google+ (also known as G+). Many people make the mistake of passing Google+ up, thinking it to be smaller and less effective than it actually is. Learning how to use Google+ is easy […]
Welcome to Small Business Saturday, a new feature here on CreativeIncome. This Saturday, we are featuring DropCatch, a Chicago-based, handmande business specializing in magnetic bottle openers. I had a chance to speak with Joe Walsh, who cofounded the brand a little under two years ago with business partner Kent Frayn. He answered a few business-related […]
To me, inspiration is everywhere. I look for ideas in everything I see and every place I go. But, I can’t be everywhere at once. There is an abundance of information and things to learn and I simply don’t have the time or energy to spend hours searching for a new idea. That’s why hashtags […]
So you’ve started your handmade business and you’d like to take things to the next level. How about a craft fair? A local craft fair can be an excellent opportunity to get your name out there. But, before you sign up for every farmers market, flea market and cakewalk in the tri-state area, take […]
Let’s face it – if you haven’t taking your business online, you’re missing out. Sure, it’s important to form face-to-face relationships with customers, but it’s even more important to expand your audience. A business can’t survive without a growing customer base, and selling online provides an opportunity to meet new promote yourself. If you’re not […]
The power of business cards can sometimes be forgotten. They provide a fantastic opportunity to market yourself and showcase your brand, not to mention they’re often the first item your customers or potential business partner will see. According to Indie Made: “Business cards are like clothing: They provide a first and lasting impression”. While that […]
In my last article, I wrote about why attending a trade show might be good for your creative business. But how does a person know where the shows are and what they are all about? Here are a few trade shows and conferences you might consider attending. Of course, do your research as to dates, […]
