The blog dedicated to all things crafty business!
Sometimes handmade business owners decide to rebrand, and that’s okay! There are many reasons why they would do this- from a new product focus to a name change to a need for something different and fresh. If you chose to rebrand there are a few important things to consider. You’ll have to update your logo, […]
We all know how crazy busy craft fairs can be. One minute you’ve got your booth all laid out perfectly and you’re waiting for customers to come by, and the next you’re trying to help five customers at once and answer a dozen different questions about your products. It can be very stressful! That’s why […]
In an increasingly visual world, knowing not only how to build your brand but how to have a distinctive brand identity can help your creative business stand out. Here are 2 branding tips you can use even if you’re on a shoestring budget! 1. Start with a color palette Choose a color palette to represent your business and […]
UPDATED: Thank you to everyone who entered this giveaway! We have finally selected the winner and want to congratulate Laura who told us her marketing advice in the comments below. She said “never doubt my abilities or my instincts.” and we think that’s great advice! Congratulations Laura and thank you everyone once again! Are […]
If you have a Facebook brand page for your craft business (which you definitely should), you may have noticed changes happening left and right to them. I know it can be extremely frustrating to keep up with all the updates and new gadgets that Facebook keeps adding to pages. But when it comes down to […]
Now that you’ve written your Mission Statement for your business, you need to decide where your home base will be – a site that will be the foundation for all of your other online presences. The first thing you need before building your website is buying your domain name. It’s not expensive, under $13 per […]
There are numerous reasons for artisans to have an online presence, even if you only sell locally or haven’t yet begun to sell your creations. Community There are forums and groups online for virtually every interest now. Joining one can offer companionship, support and encouragement, as well as valuable information. Sharing Whether you need an […]
