The blog dedicated to all things crafty business!
This is the second post in my five-part series about utilizing, understanding and analyzing the basics of Google Analytics. If you missed the first post in this series, check out Google Analytics: The Basics. Why is it important that a blogger understand Google Analytics? Well, it’s not important if you are blogging for your own […]
Talking numbers and analytics can be a very “dry” and dull subject. However, I personally find the analysis process of what drives traffic to our blog fascinating. You see, I want people to land on our site and stay awhile! As bloggers and creative people, don’t we all want to have readers visit us, stay […]
Who are you writing for? Think about this question for a second. Before you construct a blog post, decide who you want to target and, more importantly, why you want to write to them. Is this person just like you? How old are they? Do they have kids? Where do they live? These questions may […]
Some people think that blogging is just like a journal – you open up to a new page and start writing. This isn’t exactly false, but it’s definitely not true. Blogging is a skill and you have to practice in order to get better. One way to learn is by making mistakes. Sure, it’s okay […]
So you’ve set up a blog … now what? A blog is a fantastic opportunity to promote yourself and your business. It gives you an excuse to connect with customers and other people in your industry. However, if you don’t keep your blog updated or post content that isn’t meaningful, you’re missing out. If you […]
One of the hardest parts of having an online business is the task of constantly coming up with new content. Here are some tips on how to get more mileage out of the content you’ve already created! “Best Of” Blog Posts If you’ve had a blog for a year or more, you’ve created a lot […]
We’ve all heard the phrase “a picture is worth a thousand words.” When it comes to blogging, pictures are probably also worth a thousand followers…and thousands of dollars in sales while we’re at it. One of the biggest mistakes you can make as a blogger or creative business owner is not carving out the time […]
The internet is a big, big place full of content, products, photos, and more. Because we’re so used to pulling content and images from the internet for personal use, when we start blogging it may feel like we can do the same thing. If you’re new to blogging, you may not realize that there are […]
In a recent post, I explained how keywords are the foundation of search engine optimization, also known as “SEO.” You can read that here, if you missed it. To give you a quick refresher, when you use keywords in your blog post titles, blog post tags, and in the text of your blog post, you […]
SEO stands for “search engine optimization,” and it is the process of making your blog or website more search engine friendly. There are a variety of things that you can do to your site to help the search engines find it. This helps your site get a better ranking in search results. For example, if […]
