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Find Your Blog Audience … And Keep Them Coming Back

February 4, 2014 by CreativeIncome

Who are you writing for? Think about this question for a second. Before you construct a blog post, decide who you want to target and, more importantly, why you want to write to them. Is this person just like you? How old are they? Do they have kids? Where do they live? These questions may […]

Filed Under: Blogging Tagged With: audience, blogging basics, Julia Litz

Building an Audience on Facebook

September 11, 2013 by CreativeIncome

In this day and age a Facebook fan page is all but mandatory. I often find myself checking Facebook first when I learn of a new company and I’m trying to decide if I want to do business with them. And that includes handmade businesses.

Filed Under: Uncategorized Tagged With: audience, Facebook, Tips

Creating Audience Profiles

August 21, 2013 by CreativeIncome

In online marketing you will often hear the question, “Who is your customer?” In blogging the question is, “Who is your reader?” Do you know the answer? Do you have a vague idea of who your audience is? The types of people it’s made up of, their ages, education or income level? And WHY might […]

Filed Under: Blogging Tagged With: audience, blogging, Tips

More Creative Ways to Reach a New Audience

July 1, 2013 by Maggie

In my last post  Creative Ways to Reach a New Audience  I wrote about several ways you can reach a new audience but I had so many ideas that I just had to write a follow-up post. Here we go… Image Source -Use not only pretty but interesting packaging on your products. Hit the dollar store […]

Filed Under: Sales Tips Tagged With: audience, growing your business, sales

Creative Ways to Reach a New Audience

June 12, 2013 by Maggie

Creative Ways to Reach a New Audience

It’s not enough to have a creative business in which you make things you are proud of and connected to. It’s probably not enough that your mother, girlfriends and fellow soccer moms love the products you make. After all, the idea is to grow your business and make a living from it. You know, pay […]

Filed Under: Sales Tips Tagged With: audience, building your brand, growing your business

Key Elements of Advertising your Craft Business

April 9, 2012 by CreativeIncome

Promoting your online store and your craft product line is just as important as making the craft projects you sell. There are a few key elements to promotion, marketing, and merchandising any product that can help you. Adapt the principles of advertising to your crafts to see sales increase. My original business card that I […]

Filed Under: Marketing Tagged With: advertising, audience, business cards, publicity

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Pricing Your Handmade Goods for Craft Shows

How to price your items is a common source of confusion when handmade artists are starting to sell at craft shows. Not just business-wise (how much to … [Read More...]

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Craft Fairs: Find Success, Make the Sale

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Real Life Sales: Getting Your Crafts Into a Shop

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