The blog dedicated to all things crafty business!
Who are you writing for? Think about this question for a second. Before you construct a blog post, decide who you want to target and, more importantly, why you want to write to them. Is this person just like you? How old are they? Do they have kids? Where do they live? These questions may […]
In this day and age a Facebook fan page is all but mandatory. I often find myself checking Facebook first when I learn of a new company and I’m trying to decide if I want to do business with them. And that includes handmade businesses.
In online marketing you will often hear the question, “Who is your customer?” In blogging the question is, “Who is your reader?” Do you know the answer? Do you have a vague idea of who your audience is? The types of people it’s made up of, their ages, education or income level? And WHY might […]
In my last post Creative Ways to Reach a New Audience I wrote about several ways you can reach a new audience but I had so many ideas that I just had to write a follow-up post. Here we go… Image Source -Use not only pretty but interesting packaging on your products. Hit the dollar store […]
It’s not enough to have a creative business in which you make things you are proud of and connected to. It’s probably not enough that your mother, girlfriends and fellow soccer moms love the products you make. After all, the idea is to grow your business and make a living from it. You know, pay […]
Promoting your online store and your craft product line is just as important as making the craft projects you sell. There are a few key elements to promotion, marketing, and merchandising any product that can help you. Adapt the principles of advertising to your crafts to see sales increase. My original business card that I […]
