The blog dedicated to all things crafty business!
This week, your friends here at Prime Publishing are headed to Creativation, an annual Craft and Hobby Association conference for craft industry companies, bloggers and more. We’re hosting a fun networking event for companies and bloggers. (Can’t wait to see some of you there!) One of the companies in attendance will be ShareASale, who just […]
One of the biggest challenges for creatives is getting your message to break through the buzz. The internet is literally packed with DIY and craft blogs and sites. Just spend an afternoon surfing the net and you can become overwhelmed fairly quickly. Where do you find your niche in this tsunami of creativity? What makes […]
So you’ve got an idea for a creative business you would like to create in 2013, you’ve done a lot of research, have many ducks all lined up in a neat row but now you are wondering how you will let other people know about your fantastic new business. How will you get the word […]
One of the things about having my own creative business that seems to take extra bravery and skill is marketing. If you are like me in that you are not independently wealthy you also need to find ways to market your creative business that don’t cost a lot. I am not an expert and I […]
So you’ve set up your online shop, posted your products, and you’ve made a sale! Fantastic! Now what? Sure you can just ship it out in an envelope with a thank you note, but the reason people buy handmade online is because they’re trying to get away from the big box retail experience. A simple […]
Being an owner of now two Etsy shops, I know first hand that trying to gain exposure to your shop through all the thousands of shops that sell similar items is pretty difficult. This is true whether it’s on Etsy, Artfire, a stand alone shop, or anywhere on the internet. Luckily there are a few […]
In order to promote your business whether you are selling online, blogging, or even working at craft fairs, it is important to promote yourself and your products everywhere you can. One simple and inexpensive way is with Animoto. Animoto helps you take still photos and turn them into a quick video that can be uploaded […]
Do you make a really cool product that you know would sell well if only you could get people to see it? You may have opened an Etsy shop but your work is lost in the crowd, right? Selling online is great but don’t over look the value of face-to-face. Your work is made by […]
Promoting your online store and your craft product line is just as important as making the craft projects you sell. There are a few key elements to promotion, marketing, and merchandising any product that can help you. Adapt the principles of advertising to your crafts to see sales increase. My original business card that I […]
Starting out a crafting business can be scary. Most of us start online through an Etsy shop (or something similar). A great way to gain exposure for your company is to showcase at local craft shows and fairs. It’s an opportunity to network and give customers a chance to see, smell touch your products. As […]
