Summer is almost here, and that means one thing: it’s outdoor craft fair season! Since these events have the potential to draw in crazy amounts of foot traffic, they’re always an amazing opportunity to make extra sales and spread brand awareness. Plus, you get to enjoy beautiful weather while working. What’s not to love?
Before you set out this season, take a little time to look over these outdoor craft fair tips. You may have mastered the art of indoor craft booth set up during the winter months, but preparing your booth so it can endure the elements is an entirely different animal. Read up on these outdoor craft fair tips to make sure you’re prepared.
1.Choose light-colored fabrics
You’re going to be outdoors all day long, and although you’ll have your tent for shelter, things can get toasty quickly under there. Make sure the tent above your craft booth is made of white fabric in order to keep things cool. Luckily, most fairs require the fabric on your tent to be white anyhow. While you’re at it, make sure YOU are dressed in light-colored clothing as well. White or pastels are always a good bet.
2. Pack a cooler of water bottles
Staying hydrated is BEYOND important. Keep a little cooler filled with two or three–or four!!–water bottles by your side. It may be a little clunky during transport and set-up, but you won’t regret having it once that stun starts to beat down. Plus, drinking plenty of water will help keep your overall energy and mood up.
3. Laminate your Signs
If your signs aren’t made of waterproof material, it would be a great idea to laminate them before going to an outdoor craft fair. This is a sure-fire way to make sure your name and brand are not lost in the event of a sun shower or sudden rainstorm. There’s nothing that looks more unprofessional than a small, soggy sign.
4. Weatherproof your tent
Before arriving at the outdoor venue, spray your tent with waterproof sealant. This is something that can be easily overlooked, and a little time consuming, but is definitely worth the energy. If it rains, you’ll be able to breathe easy knowing your shelter won’t begin to drip onto your craft booth and soak your products.
5. Bring a Chair
During downtime, or while customers are browsing, take a moment to take a load off! As long as you’re alert and engaged with the activity happening inside your craft fair booth, there’s no reason you can’t sit for a moment to restore your energy before people are ready to make their purchases.