In a sea of creative people and crafty seller online and at craft fairs how do you make your line of knitwear or jewelry stand out from the next person’s knitwear or jewelry? It can be difficult to know how to market yourself in a way that is different or more appealing than the seller next to you.
I like this article that the Crafty Chica wrote up about How to Find Your Own Signature Style. A few of the points she makes a very basic, but also very true. It’s not always the first that comes to my mind when I’m thinking about being creative. The Crafty Chica also gives great advice on find your own style that I wouldn’t have thought of, like research. That’s a great point. Just because you thought of an idea on the fly, doesn’t mean that someone else hadn’t thought of it before you. Doing a little research the best way to see what other creative people are doing who create similar products so that you can not only learn from them, but also see where you can improve and change to fit a style that is uniquely you!
So take some tips from a lady who is absolutely uniquely herself and has done a great job at branding her own specific style.