So you have an idea for a craft business, now what? Genius struck and you think that your adorable crafts would make you some pocket money. Great! But where do you start?
Before you can just dive in and start selling your products online or at craft shows, there are a few things you should consider first. And I know this because they are all the things I didn’t consider before jumping in and selling my crafts online.
First thing you want to consider is the scope of your business. How big do you want it to get? Are you looking to clean out your craft closet while making a little bit of money? Do you want to make some pocket money to feed your craft supply hoarding habit? Do you want to one day quit your day job? This is something you need to think about before you jump in because it’ll shape how you build your business right from the start. It’s easy to think of your craft business as more of a hobby if you don’t have a set idea of where you want it to go. If you know you want to grow your business into a whole storefront one day, you will start off with a stricter plan of action for yourself.
Whether you are selling online or regularly attending craft shows, you are going to need a name, a logo, and either a business card or a promo card for people to walk away with. Why? Because you want people to remember your name so they can come back to it later. You never want customers to tell their friends that they got that awesome cowl at “some Etsy shop” or “at the craft fair”.
Any time you are selling a product or a service, you will be dealing with people and people can be both wonderful and charming and painfully frustrating. Coming up with a plan of action for returns, damages, and special requests will give you a nice framework to use before you even get started so that you won’t be completely caught off guard the first time it happens. You won’t be able to plan for all the things that come up when dealing with customer service, but at least you can have the basics covered.
Those were the main things that I wished I had planned for before I even started my shop.