SEO Tips: Help Customers and Search Engines Find You

Help customers and search engines find you so you can grow your creative business. If you don’t have a social presence it’s almost impossible to promote your business. However social media presence doesn’t automatically guarantee an overflowing stream of customers and purchases. You need to be smart about your social media presence and help customers and search engines find you. Here are a few things you must never forget if you want customers and search engines to find you and keep them interested too.

Name your Photos

Always name your photos with descriptive words, and with the correct separators such as dashes and no stop words. For example: black-hat-on-big-head.jpg Don’t leave your photos names as numbers or name them with one word.

Be the Same

People and search engines can’t find you if you have a different name on every website. You have to be consistent and have the same name on every social media. If you don’t have a photo of yourselves it makes it even harder. If you are Happy Scrapper on facebook, you can’t be scrap1234 on Instagram. Nobody can know it’s the same person.

Keywords

Use keywords in your content from titles and descriptions to posts and hashtags. Use Google’s keyword tool to find out what words your customers are looking for. Use your keywords to find a focus for your blog posts and shop item descriptions. Try to incorporate these keywords as much as possible but keep it logical and within sentences.

Photos

Every page gets an image! If you don’t have a photo on every page your customers can’t share your page or post on Pinterest. Pinterest today is one of the leading craft sites that converts traffic to sales so you definitely want to be there.

SEO

Understanding Search Engine Optimization is important. I use a plugin on my wordpress website and blog to help me check all the SEO options so I don’t need to remember it myself.

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Einat Kessler

When she was a young girl Einat used to sit on the carpet at her grandparents’ house with a huge scrapbook on her knees looking through it with amazement. These albums, created from scratch by her grandfather took her imagination to faraway places and sparked her creativity years later. When her first son was born her grandfather suggested she would create a scrapbook to document his life. Einat was bit by the scrapbooking bug and the rest is history.
Today Einat is a versatile designer who owns her own business. She dabbles in various crafts from scrapbooking and altered art to mixed media and 3D paper crafts. She teaches online classes and design for several companies. She shares her projects and designs on her blog, FB page and very successful YouTube channel.
Join her successful VIP Room Creative Club on einatkessler.com and get new class grade video tutorials, be the first to hear about new products and get access to printables, patterns, have more chances to win fabulous giveaways and much, much more!

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