One of the hardest parts of having an online business is the task of constantly coming up with new content. Here are some tips on how to get more mileage out of the content you’ve already created!
“Best Of” Blog Posts
If you’ve had a blog for a year or more, you’ve created a lot of content that is just sitting there. The people who find your blog today are probably not going back into the archives and reading what you wrote three years ago. And the people who did read those posts three years ago aren’t going to remember every word you wrote.
For example, maybe you have written several posts over the years on re-purposing thrift store finds. Instead of just letting those posts sit there, create a new “Best Of” blog post with a quick intro and the links to those older blog posts.
Social Media Conversation Starters
Do you ever wonder what to say on Twitter or Facebook? Use your old blog posts as conversation starters! What was the post you were the most proud of? What post got the most comments or received the most traffic? You can link to those on social media and let your followers know what surprised you most about the post.
Take the content of some of the older blog posts you’ve written on a similar topic and use them to create a Kindle book. Amazon gets tons of traffic and visitors, and some of these people will be interested in what you have to say. It’s a great way to introduce your business to new, potential customers.
You can also take your previous blog posts and put them together into one PDF ebook that you give away to people who sign up for your mailing list. Sending out a regular newsletter is a great way to market your business, and giving people an occasional free ebook is a nice way to say “Thank you for reading my newsletter!”
Quick You Tube Videos
Using your content to create short YouTube videos. You can download Jing, a free software that lets you create 5-minute videos.
An easy way to do this is by cutting and pasting the main themes of the blog post onto PowerPoint slides. (If you don’t have Microsoft Office, you can use Open Office for free). Of course, you can add graphics and make the slides look as pretty as possible. Once your slideshow is ready, you can use Jing to record the slides, and your voice narration, where you can essentially read the blog post you already wrote. When you’re done, upload it to YouTube.
Content is essential for your business – but it does take a lot of time and energy to create it. It’s a great time saver to get creative and find new ways to re-use and re-purpose the content you’ve already created.
By Crissy Herron, www.IndieBizChicks.com