Alright, I’ve posted lots and lots of articles about how to price your crafts, which is great so that you don’t run the risk of selling yourself short or pricing items higher than they will sell at.
Now that you’ve priced your items, how do you make prices and deals appealing so that people keep coming back to you? Setting the price is great, but once you’ve reeled people in, you need to give them some deals that will make them want to keep coming back. Well I had some simple ideas for how engage people with your shop more once you’ve gotten their attention, but I decided to browse the internet and see what other craft show and online sellers were doing and I found some great ideas!
Promo Ideas to Keep People Coming Back
Have a free drawing. Ask people to drop their business cards into a hat and raffle off a prize. Instant list! (source)
Use “gift with purchase” promotions. Everyone loves to get gifts. For the holiday boutique I am participating in this year, I created special, creative gift tags. Each customer gets a free set with the purchase of any item. Of course, the back of the gift card has all my contact information. (source)
Offer Incentive To Go Big. “Sales are significantly increased by offering a quantity discount,” she said. This means charging less per item if customers buy more than one at once. (source)
Have take-away promo items available.
While some shoppers may not purchase an item from you at an event, they may want to make a purchase online at a later date. Having eye-catching business cards, postcards, etc. are a great way for shoppers to remember you once they leave an event. Advertising in event booklets is another great way for shoppers to find you once they return home. (source)
Price your items.
Shoppers don’t always feel comfortable asking the artist how much a particular item costs. Have your prices visible so you won’t lose out on sales. There’s lots of debate about this, but in my opinion I like to see the prices when shopping. (source)
Some of these may seem like simple no-brainers, but you’d be surprised how many people don’t do them and how effective they are. So give it a shot at your next craft fair or try offering some deals in your online shop. Maybe offer a buy one get one free option for some items or other buy x, get one so that people feel like they’re getting a deal. I always offer a discount code whether I’m at a craft fair or shipping out sales from the Etsy store. It’s a super easy thing to do that will give people that already like your merchandise a reason to come back or visit your shop online. Coupon codes can even be as simple as hand stamped cards you pass out with every purchase or leave on your craft fair table for passers-by to pick up.
How do you adjust prices to keep people coming back?