The blog dedicated to all things crafty business!
A press release is a written statement from your company announcing something big and amazing. It’s directed at the media in your chosen industry, usually to stir up a buzz around a new product line or accomplishment. If you have a large marketing budget you can hire a PR professional, or you can even write […]
When you change your city, state, or even country it can be intimidating to get into the new craft scene. Moving is stressful enough, and then you’ll have to find other crafters and events. I’ve been there (as have many others) and it might not even be your choice to move somewhere else. I recommend […]
Whether you’ve been doing craft shows for a while or are just getting started, there is always room to improve your booth display. If you want to add some color, dimension, or texture to your space there are many low-cost or even free options. Crystals, picture frames, and even plants are some of my favorite […]
Many people are purchasing smartphones rather than cameras these days. You may be wondering if your iPhone can be used for your Etsy listings’ images. Yes! It’s really easy to take amazing photographs with your phone and you can even edit them on the same device. The “Sell on Etsy” smartphone app makes it a […]
Craft fairs in the fall months can be very profitable. Shoppers are looking for holiday gifts, Halloween costumes, and seasonal home decor for the rest of the year. If you plan ahead of time and bring the right kind of products, the fall shows will go smoothly for your handmade business. Let’s look at the […]
Teaching an artsy class is a rewarding and fun way to make more money and meet new people. I’ve been leading craft workshops for several years now and it has been amazing! The attendees are so creative and really enjoy doing something they might not usually get the chance to explore. It has allowed me […]
It’s generally accepted that the more views you get the more sales you’ll have on Etsy. You want to draw in clicks from your target market and potential customers, so your SEO has to be as optimized as possible. Other ways to increase views include social media promotion, working with blogs, and networking. Here are […]
You always want more press coverage for your handmade business- so how should the media contact you? There are a lot of names for a media page- “press page,” “contact info,” etc. Essentially you want to make a centralized section where bloggers, event planners, local news, and magazine editors can reach you if needed. You […]
It’s true that a lot of people don’t develop their photos anymore, which is very unfortunate in my mind. But Taking photos is still very popular and each of our smart phones is a living proof of that. So weather or not you develop your photos, use them in a layout or a project or […]
Social media is an important part of today’s marketing and exposure of every small business. Presence in the social media sphere is important but hard to maintain. Not all of us have the time to be on every social media and post regularly. The answer is to use a system where you can load your […]
Etsy has become a huge market place and it’s becoming harder to get noticed and to atract potential customers to your shop. Here are my top 3 Tips to succeed on ETSY Use keywords When you write your product title use the keywords in your title. This would be more search friendly not only on Etsy, […]
