The blog dedicated to all things crafty business!
Whether you’ve just recently opened your Etsy shop or have sold on the website for a while, there’s always something to improve. From photos to keywords to your Policies page, there are many areas to work on. Here’s a list of quick tips to increase your Etsy shop’s views, sales, and appearance: 1. Add Keywords […]
With all the emphasis on social media in the past few years, you may not have thought much about email marketing recently. Email is still a very powerful tool for your creative business, and here are just a few reasons why its still one of the best types of marketing: Email is more intimate than social media. […]
If you are a craft artist who makes and sells jewelry, you face some stiff competition. The craft fair scene and online retail space is crowded with tons of other handmade jewelry sellers, not to mention all of the mass-manufactured jewelry and high-end luxury jewelry brands out there. Many juried craft shows even put a […]
Once you’ve started a craft blog, there are a few simple things you can do to help make your blog more successful. These are just a few ideas that appeal to readers and tips to attract a wider audience. Show off your craft – If you are a craft blogger, people following you primarily want […]
To blog or not to blog. That is always the big question isn’t it? The most important part of the answer is whether it would be worth it for you. Blogging can be great for your crafty business, but it’s also a lot of work. Only you can decide for yourself if it would be […]
I know that many of us sell the crafts we make primarily online or in our home town craft fairs, which is a fantastic things to continue doing, but how can you expand your sales and even keep them going when times are slow? One way is to try having your items up for sale […]
Does the thought of blogging fill you with dread? Perhaps you stare at the computer screen for hours trying to come up with something, anything, with which to grow your online presence. If either scenario sounds familiar, take a deep breath and keep reading. We’ve put together some tips to help you get over those […]
How to price your items is a common source of confusion when handmade artists are starting to sell at craft shows. Not just business-wise (how much to charge to make a decent profit?) but also physically (what’s the best way to label my products?). Let’s look at the different aspects of pricing- from tagging to […]
Whether you’ve been doing craft shows for a while or are just getting started, there is always room to improve your booth display. If you want to add some color, dimension, or texture to your space there are many low-cost or even free options. Crystals, picture frames, and even plants are some of my […]
When you change your city, state, or even country it can be intimidating to get into the new craft scene. Moving is stressful enough, and then you’ll have to find other crafters and events. I’ve been there (as have many others) and it might not even be your choice to move somewhere else. I recommend […]
A press release is a written statement from your company announcing something big and amazing. It’s directed at the media in your chosen industry, usually to stir up a buzz around a new product line or accomplishment. If you have a large marketing budget you can hire a PR professional, or you can even write […]
The more payment options you can give your craft show customers, the better. Accepting credit cards will increase your in-person show sales and also give your business a more professional feel. Many people don’t carry much cash so you won’t have to turn down potential business if you plan ahead to allow credit cards. Here […]
