Polyvore is an online community site for fashion and style, enabling its users to share their own creativity in fashion.
How does that help you? You may be thinking, “I’m not a fashion designer or even a fashion blogger, how would a site like Polyvore help me with MY business?”
It may seem like an atypical platform to use for someone with a creative business but think about it like this –
You are a jewelry designer and you’ve just finished a new piece. It’s lovely and you think people will really like it but you don’t own a single piece of clothing that would look good with it. You can’t wear your own clothes to model it for photos BUT you can put together an outfit complete with shoes and a hand bag that it will look wonderful with. While listing it on your website or online shop wouldn’t allow you to actually get a photo of these clothes and accessories with the actual jewelry piece it DOES allow you to let shoppers get an idea of what kinds of clothing and accessories they could wear with it. It just lets the shopper see the jewelry piece in a different light. Even though they may not have the same types of clothing or accessories they can see that it is casual, summery and would go well with yellow and white clothing.
Now imagine creating a few outfits to use as a spring board for your fall or winter line? Or using the Polyvore home to imagine your artwork or home decor accessories in a room.
This will allow you to experiment with styles, color, texture, shape and trends without actually having to go out and buy all of the different elements.
- Use Polyvore to create mood boards -print out the various collections you come up with and pin them to a bulletin board or clip board.
- Use Polyvore to create customer profiles – who is your ideal customer, what does she wear, where does she shop?
It’s free, easy to use and opens up a whole world of possibilities!
By: Vicki O’Dell, The Creative Goddess
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