Pinterest is one of the most efficient ways to drive traffic back to your site. The large photos and short text encourage readers to click back to your site and learn more. You can also post often without feeling like a spammer, creating a ton of opportunities for new people to find (and bookmark) your site.
However, if you don’t have a Pinterest strategy, you’re missing out on an opportunity to grow your business and capture even more readers. There isn’t one right way to use Pinterest, but there is plenty of evidence to suggest that people are drawn to certain types of pins and boards. An article from White Glove Social Media details the most important boards every pinner should have and ultimately optimize.
The first board every influential pinner should have is “Tips & Tricks.” This is place for you to help readers solve a problem. You want them to look at you as an authority and return to your board every time they have a problem. Be sure to post lists, tips and “life hacks” that your readers can save for later. Another important board to make is a how-to board, which should feature tutorials. You can create the tutorials or you can pin someone else’s – either way, you’ll find people interested in that particular niche and will capture new followers.
For a complete list of critical boards, check out Pinterest Expert Details 7 Critical Pinterest Boards Every Blogger Must Have.