Business Blogging Part 1: Why Your Handmade Company Should Have a Business Blog

There are many business blogs geared towards crafters and artists. From advice about selling online to craft show success to balancing work and family life, there are endless topics to write about for a blog. Starting your own is a great idea if you have a natural inclination for writing, like doing research, and want to share the business lessons you’ve learned along the way. The following points explain why you should blog and how your company can benefit while helping others!

To Connect to Your Community

Writing a business blog is a great way to engage with local and non-local crafters, bloggers, and designers. The handmade community is always growing, so sharing your business acumen on a blog will get you a following quickly. The more people you meet through your blog, the more opportunities and connections will become available for your handmade business. You can organize craft nights, promote a pop up event, feature local artists, and much more though your blog!

To Help Newcomers

This is my favorite reason: because it’s fun to help those who are new to the handmade world. You can inspire artists and crafters to succeed at their business, and nothing feels better than proving guidance to them. Discuss your successes and your stumbles on your blog and also listen to what readers are interested in learning. There are a few topics that will always be intimidating to those just starting out, so start by giving tips on essential things like craft fair displays and customer service.

To Gain Exposure for Your Business

I put this at the end of the list because it shouldn’t necessarily be the main reason you start your blog. There’s nothing wrong with wanting to get your brand and products out there to increase sales, but you don’t want to be too “sales-y.” You don’t want your blog to be a big advertisement for your products. Instead, if you write from a place of experience it will help people see you as an expert, and therefore increase your business’ popularity. Always include links to your online store and website on your posts when applicable.

I hope these tips helped you learn more about writing a business blog!

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Rebecca George

Designer at Purple and Lime, Inc.

A Cincinnati native, Rebecca studied Art History & Geology at the University of Michigan. From there, she earned a degree in Fashion Design and Marketing from the American Intercontinental University in London, England. Highlights of her career include having several pieces from her graduation collection featured in the international fashion magazine i-D (UK, Feb. 2007) and working on men’s leather pouches for the movie Elizabeth: The Golden Age (which won an Oscar for Best Costume). Her brand "Purple and Lime" is a line of super-fun womenswear, jewelry, and accessories based in Chicago. She has been successfully selling her line on Etsy and in shops for four years, and enjoys teaching others about online handmade selling!

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