The blog dedicated to all things crafty business!
Floating around in the How Do I Price My Work universe is the formula of multiplying; doubling (2x), tripling (3x), or quadrupling (4x) your Cost Of Goods (materials and supplies used to make your item). I think this formula has been around since the first crafter sold an item to her sister, neighbor, or friend. It’s very […]
You can have the best product in the world, but if no one knows about it, you’re going to be sitting with unsold product stacking up! Part of selling your work online is promoting your product and one of the best ways is to use free social media. Once your online store is open you’ll have […]
Everyone has a little different opinion when it comes to putting price stickers or tags onto items. As a consumer attending an event where handmade items are sold, I like to be able to find the price of an item without asking. Price stickers, labels, or tags make that easy to do. I just pick […]
For me, there are times when running a small business is like taking care of the salt water tank in our sun room. In the beginning, there is some trial and error. Having your fish suddenly go into distress or even die is rather traumatic and you have to learn those lessons the hard way. […]
One of the first pieces of advice I was given about time management was to have one calendar. This calendar should serve as the one and only places where appointments, meetings, deadlines, and critical dates are noted and detailed. Over the years, I’ve tried hard to keep up with this “one calendar rule” because it makes a whole […]
Whether you’re having trouble lighting your photos or lighting your displays at art fairs and craft shows, I can shed some light on solutions. Many years ago when I used to go out to California to tape segments for the Aleene’s Creative Living show, I was always in awe of the Lighting Guy. We had a […]
Whether you’ve been in business less than a year or 30 years, saving money is always important for a successful bottom line. Saving money means you need to compare prices, services, and products carefully to get the most out of each dollar. You can also save money using the following pointers gathered from the experts. […]
Promoting your online store and your craft product line is just as important as making the craft projects you sell. There are a few key elements to promotion, marketing, and merchandising any product that can help you. Adapt the principles of advertising to your crafts to see sales increase. My original business card that I […]
Preparing to attend a trade show can get overwhelming. You have travel arrangements, making sure everything at home and work can survive with your absence, and what the heck to do first once you arrive. I’ve prepared a few check lists to help make attending a trade show a little less frantic and a little […]
You have arrived at your trade show destination! Now what? Trade shows generally have an education day which is usually the day before the trade show opens so you hopefully found some classes or presentations you wanted to attend. It’s time to put all that pre-show planning and scheduling into practice. You have a set […]
