Let’s face it – if you haven’t taking your business online, you’re missing out. Sure, it’s important to form face-to-face relationships with customers, but it’s even more important to expand your audience. A business can’t survive without a growing customer base, and selling online provides an opportunity to meet new promote yourself.
If you’re not particularly tech-savvy or need a little help getting started, Folksy.com‘s Emily Barnes provides five valuable tips in a post for Mollie Makes. She tells potential online sellers to start with the most basic concept – branding. A crafty businessperson must first decide how to position his or her business – are the projects meant for trendy moms or fashion-forward tweens (or someone else entirely)? Your brand’s name, logo and site design should reflect your overall message.
Next, it’s important to research keywords related to your business – you want to make sure your business appears when a potential customer is searching for items online. The more targeted the research, the better! Again, you want to build your brand and find customers who will come back for more.
The article also includes insights on project photography, building relationships within the handmade business community, and customer service insights.
Head over to Mollie Makes and check out the full article – 5 Top Tips For Selling Online.