You’ve been blogging for a couple years now and posted lots of great content. You’re still posting new content all the time but can’t help thinking that some of the content you posted a few years ago is still relevant. How can you use that content now without looking like you’re just “recycling” old stuff?
Here are 3 ways to get more mileage out of your old blog posts:
Everybody is doing “Throwback Thursday” (#TBT) posts by showing photos of themselves in their high school prom dress or with their first car. How about a Crafty Throwback Thursday? To get new traffic, share your old content on on social media every Thursday using the hashtag #TBT. I started doing this about a month ago and now those old posts are getting new pins and comments. Some of those posts were published before Pinterest existed, so it is good to see them being noticed and pinned.
Roundups are blog posts in which you gather a number of posts from other people (could be 3 to 100+ links) on a certain topic (like “12 Ways to Crochet a Granny Square”) and share them in a list. When I do roundups on my blog, I make sure to feature 20% of my own posts. That means if I do a roundup on “Ikea Craft Room Ideas,” at least one of those links is to my own Ikea-based craft room blog post. Here’s an example: Ikea Craft Rooms.
Link them up!
Add links to older posts to the end of relevant new posts as suggested reading. Some blogs use apps or plugins that generate thumbnails at the bottom of the post. I use a plugin that suggests related content from my blog at the end of each post. I also include links at the end of my posts, suggesting that if a reader liked this article, they might like these other 3 articles I also wrote.
Do you have old content that is still relevant to your business? Consider sharing it one of these three ways to get new life and traffic!
By: Jennifer Priest from Hydrangea Hippo