In my last post Creative Ways to Reach a New Audience I wrote about several ways you can reach a new audience but I had so many ideas that I just had to write a follow-up post.
Here we go…
-Use not only pretty but interesting packaging on your products. Hit the dollar store or do a Google search for “advertising novelties” to include in your packaging. Puns and other types of humor that tie in with your business or product are totally acceptable. The name of your business on small office or home items that are useful is also acceptable. The trick here is to make your packaging look expensive without actually being expensive. This makes the shopper and anyone within eye sight or earshot of the shopper interested in your products when they see the package or hear exclamations of delight as packages are received or opened.
The key to interesting packaging or novelties is to create items that people want to keep. If one side of a coaster is without branding the receiver is more likely to keep and use it. If your products are lame or cheap looking it is likely that they will end up in the trash.
-Create a newsletter and be sure to collect email addresses at shows and other venues. Don’t bug your email list to buy, buy, buy but rather offer them useful information. Make them WANT to open your newsletters, thank them for reading and maybe even encourage them to share the newsletter. Of course, offering a subscribers only discount couldn’t hurt either.
-Be social on social media platforms and not an advertising robot. Include funny stories about your day, what your family is doing for vacation or a great new recipe you’ve tried recently (or how badly it flopped if that is really what happened). People don’t tend to like business accounts unless they are looking to learn business strategies. Your shoppers aren’t robots and they don’t want to be fed nuts and bolts. Give them information and entertainment. They will be more likely to share you with their friends if you are entertaining.
A note about being social, entertaining and informative. I can’t stress this enough… BE AUTHENTIC. Your readers, fans and customers will sense if you are feeding them a line of bull. Keep it real and keep it 98% positive. Even a crappy day can come off entertaining if you spin it the right way. You don’t have to pretend your life is all unicorns and rainbows but you can’t be a downer all of the time either. Everyone has a bad day now and again and your readers will understand that and maybe even commiserate or encourage you. Just keep it to a minimum.
-Offer to speak at a local gathering. If you have knowledge or expertise in a certain field, even if maybe it’s not 100% related to your business you might offer to speak at a local event such as an artists guild, women’s club or other social group. If you sell baby related items maybe you can speak about motherhood and stress or motherhood and time management. Of course, you’ll have to have a topic that is interesting and timely but you never know when one of the people in the audience will want to know more about you and what you do. Be sure to have plenty of promotional material on hand.
-Community involvement. Does your community hold a business fair where local businesses pay for space? Is there a fund raiser happening for a local family or organization in need? Does your child’s school raise money for class projects or are there ways you can volunteer your time and meet new people in your community? Be sure to look locally for ways to touch base with new audiences.
Hopefully the ideas in these past two posts have gotten a few sparks going and given you ideas for reaching a new audience.
Do you have other ideas that weren’t mentioned? Be sure to share them in the comments.
By: Vicki O’Dell, The Creative Goddess
You can find more of Vicki’s article right here on her profile page!