These days almost everyone has a smartphone or a tablet computer. Many of the popular applications can simplify your business’ selling, shipping, and social media posting. Let’s look at five apps that can help you take your crafty company to the next level!
The most popular new app is definitely Instagram. Everyone from crafters to celebrities to bloggers are active on the photo-sharing site. Some users even run virtual “boutiques” on Instagram- posting photos of available items and providing details about how to purchase. Use Instagram to show off new products, share fan photos, and give followers a glimpse into your artistic process and inspiration.
The location-based applications are great for “checking in” at retail stores, craft show events, and art galleries. When I drop off jewelry to consign at stores I love to share that I’ve been there and brought new items!
The U.S. Post Office’s app is one of my favorites! It’s a great tool for tracking orders that are in the mail- you can enter the tracking number or even scan a package’s barcode to add the numbers. You can also use the app to find the closest post office, order supplies, and more.
A consistent favorite for promoting a craft business! Twitter is a must for sharing item listings, upcoming events, photos, and more. You can even get sales through Twitter if the right person sees one of your tweets. I like to use Twitter for connecting with other handmade business owners, bloggers, and local stores.
There are now two Etsy.com apps for iPhone and Android devices. The orange “Etsy” application is more for shopping and browsing, while the white “Sell on Etsy” one is for managing your listings and convos. I use Sell on Etsy every single day- for checking my shop stats, listing and edition item listings, communicating with customers, and tracking orders. Plus when you’re logged into the Etsy apps and make a sale you’ll hear the famous “cha-ching” that Etsy sellers love!
The Facebook Page Manager app is handy for uploading directly to your Fan Page. Use this app to show photos, item links, event details, etc. to your fans from your phone. You can also check your notifications and page stats on this helpful tool.