There are many advantages to selling your crafts online, but don’t let that stop you from selling your crafts at craft fairs, too. There’s nothing like face-to-face interaction. Here are some tips on how to make the most of your in-person sales at a craft show.
Create A Great Display – One of the biggest keys to success at a craft fair is having a great looking display. Make sure that your display ties in to your brand. For example, find table cloths to match the colors you use on your website and business cards. Make your display more visually appealing by using racks and shelving to display items at different heights.
Consider ordering a custom vinyl that displays your business name and logo that can be tied to the front of the main table in your booth. This will give you a professional and pulled-together look.
Be Welcoming – Greet your visitors with a smile, hello, and eye contact. I have been to many booths where the person was reading a book (and ignoring the customers) or having a conversation with other people behind the table. This kind of behavior is rude and drives away sales. You want your potential customers to feel welcome and appreciated, not like they’re interrupting you or bothering you.
Have Lots Of Business Cards – There are many reasons why a person may not buy from you immediately. Have business cards available in a couple places in your booth so that people can take them and buy later from your website. Make sure that the people who purchase from you immediately get a card, too!
Collect Email Addresses – Have a sign-up sheet on your table so that you can collect names and addresses of people for your email newsletter. You can offer one of your items as a giveaway to encourage more people to sign up. These people are going to be going from booth to booth to booth and you can’t rely on them to remember you. If you get their email address, you can send them your newsletter and stay in touch. This will help you turn potential customers into loyal customers.
Selling at a craft fair is something every crafter should experience. It takes a lot of work, but it’s a great experience to meet your customers in person. The other bonus is that you get to meet other crafters in your local craft community.
By Crissy Herron, www.IndieBizChicks.com