Pinterest – you either love it or you hate it. For many (myself included), it’s a black hole of beautiful images, life hacks and aspirational ideas. For others, it’s a frustrating, non-nonsensical waste of time. There isn’t a wrong or right way to look at Pinterest, but like it or not, it’s not going away. According to a 2013 article from Social Media Today, “Pinterest attracts 1,090 visitors per minute. ” That’s a ton of potential new visitors for your blog or e-commerce site. That said, if you aren’t taking full advantage of Pinterest and using best practices, you’re missing out on new site visitors and customers.
In a recent post for her blog Long Distance Loving, Alison lays out five tips to help any blogger “win” at Pinterest. She’s learned from experience and makes this clear in the first sentence of her post. You don’t have to be a social media expert to optimize your pins. Simple things like image orientation can make a huge difference, especially because Pinterest is a very visual medium. Additionally, it’s important to crop and/or edit images specifically for Pinterest. Some photos look great in a web browser but terrible when placed in a large collage without words or texts (i.e. the Pinterest homepage).
For Pinterest tips including when to post and why you need a Pin It button on your site, check out Alison’s full post, Five Tips for Bloggers to Win Big on Pinterest.