The kickoff for holiday sales is just around the corner and although I’m sure you’ve been preparing for this for a while, it never hurts to check your list twice. Make sure you can check all these off before the chaos ensues.
- You have enough merchandise to get you through the holiday season. Better to be overprepared than underprepared.
- You’ve checked your pricing. Make sure you have a variety of prices and products available, not everyone can afford to drop a ton of money, but that doesn’t mean they still can’t walk away with something great from your shop.
- You have enough business cards. It’s good practice to stick one in with each purchase. They’re fabulous marketing tools so stock up now, no need to waste another marketing opportunity.
- Your computer is up to date and functioning. This might seem silly, but since a lot your sales are going to be online, the last thing you’ll need is your computer crashing or taking hours to upload updates.
- Your Internet is working. This goes along with the computer. If it’s been acting funky, get it checked out now, so you can avoid a potential disaster in the middle of December when it just stops working all together.
- You have your products organized. Nothing worse than stopping everything to hunt for one item. Get organized now and save yourself the headache.
- You’ve updated your e-commerce shops. If you no longer make an item, make sure it’s not still offered on your sites. If you’ve created a new product, make sure you’ve added it. You don’t want to miss the sale opportunity!
- You have enough shipping materials and crafting materials. The malls are going to be especially crazy, you don’t want to fight the crowds or risk the store not having what you need in stock.
- You’ve figured out your promotions. Having a sale during the holiday season will entice buyers. If you’ve decided to have a sale, make sure you’ve started promoting it.
- You’ve tweaked your marketing specifically for the holidays. It’s a way to connect your customers and show your holiday spirit. Remember there’s more than one holiday in December!
- You’ve cleared out your inbox. You don’t want customers to email you with questions and have it just be lost in your inbox. Clear it out now so you’ll be able to catch every email that comes in.
- You’ve signed up for holiday craft fairs. Craft fairs are a great way to get your handmade products out there. If you were planning to do a show, make sure you’ve got your booth and products ready.
- You’ve mentally prepared for the chaos. Get a schedule set, know that you may need to adjust the hours you work in order to accommodate the rush.
How do you prepare for the holiday rush?