Keeping Up with the Times:
5 Business Strategies to Consider This Year
Your company may have some methods that it has employed since its inception, or perhaps you’re using tips passed on to you by older generations of your family. While these techniques can prove fruitful for your company, you should also look for ways to modernize. Failure to do so may mean that your competition gets all of the business.
Create a Mobile App
The thought of venturing to a website may seem slightly laborious when compared to the ease of accessing an app. Many of your customers probably feel the same way. By developing a mobile app, you’re offering consumers the opportunity to learn more about your business and to shop with ease. Also, some of your competitors may very well not have apps yet, so you are showing consumers that your business is modern and relevant. Depending on your type of business, you may feel like an app wouldn’t be of benefit to your customers. Remember that in many ways having a mobile app is often more about showing consumers that you are willing to change and adopt tech changes than anything else. For this reason even companies like Xfinity and ACN Inc that provide phone and internet services have developed mobile interfaces for their customers.
Use Content Marketing
Lengthy passages of text on websites tend to turn visitors away. Many modern shoppers have been taught with visuals. Therefore, they are used to this type of artistic expression alongside informative text. Content marketing allows companies to use this appeal to their advantage. Opting to include videos, photos and blogs onto the website provides your company with a more interactive and gregarious way to speak to consumers. In fact, you may even want to ask professionals in the neighborhood to contribute to your website, thereby incorporating that desirable local appeal.
Renovate Social Media Accounts
A defunct social media account may be worse than no social media account at all. If consumers see that a social media account is never updated, they may assume that the business has closed down. While you may not currently have time to update your social media pages every day, work toward that goal. A post every day or every other day about what’s going on lets consumers get a closer look at the business. It also helps to inspire inquiries, which can then lead to more business. Developing a team of social media experts can allow your business to have a more regular presence on social media.
When you first learned about modern methods of marketing, you may have wanted to incorporate all of them into your business model, but that doesn’t mean they all work for you. Instead of having scores of poorly developed tools, consider the value of having a smaller number of high-quality ones. Then, you can take the time to put the effort into these few avenues, and you can see an increase in the number of customers that you have. Many consumers value quality over quantity, so this move can prove a pivotal one for your company.
While consumers do love to learn about businesses on the internet, they also like to interact with other people. When your business hosts events, you can advertise them on social media. Hosting events allows customers to meet with one another, and they also provide you with the opportunity to network with potential clients. You may also want to consider hosting events that are just for businesses at times. Events give you an opportunity to help millennial shoppers break through the stereotype that they are not social beings.
The modern world has placed an array of demands on businesses. If you are still using the same strategies that you did when the 21st century first began, you may notice that your company is having trouble with money. Upgrading your business to incorporate newer strategies can help you speak to a wider audience base. Once you are able to do that, you can start to see your corporate goals come into life.
About the Author
Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.