Have you heard of Instagram? Those of you with iPhones are probably very familiar and those of you with Android phones are probably just getting to know it. If you’ve never heard of it, Instagram is a smartphone app that allows you to take, edit, and share photos with friends and family on the go! If you love taking photos it’s a great social app to easily keep in touch with friends and family and actually see their day-to-day activities.
Now you must be thinking, “that’s all great, but what does this have to do with my craft business?” Well that’s a great question. At first it may seem like an unlikely coupling, but there are some benefits. Instagram, like any other social media platform such as Twitter and Facebook, allows anyone to follow your account if it has been set to public. This means that if you are actively trying to gain followers by promoting your account and using appropriate hashtags, you will be building another audience of people that may have never heard of you or your business before.
Unfortunately, there are also some down sides to Instagram. As of right now, it is still a mobile only app and it does not allow links posted in the comments to be clickable. However, you can put a link back to your site or blog in your profile and always direct people back that way.
Here are some fun ways that you can use Insatgram for your business:
- Give loyal customers a chance to see a side of the business they don’t normally get to. Post photos of products your working on and new craft supplies you’ve received. It’ll give them something to look forward to and make them excited to keep checking back in your online store.
- Give your customers another chance to see you and interact with you where they are. Remember, out of sight, out of mind. It’s a big internet world out there.
- Have hashtag contests were people can take pictures and enter using picture of their own craft projects using your materials or pictures of how they use your products in their lives! You can even choose a winner and give them a little feature.
It’s can be a beneficial tool if you are committed to building an audience on it. For more articles on how other businesses are using Instagram to engage their customers: