By now you’ve heard all of the hoopla about Pinterest. You may even be fairly addicted to the image pinning site and spend a fair amount of time getting inspiration for your home decor, recipes or party ideas. But you can also use Pinterest to promote your creative business.
The first thing to do is figure out what you want Pinterest to do for your business – create a strategy.
Drive Traffic
Do you want Pinterest to drive traffic to your store or blog? The trick here is to create useful and interesting pins that others will want to re-pin.
This particular pin from vickiodell.com gets pinned dozens of times each week all year round. Currently it has been pinned 28,844 times! It’s not a great photo, but it shows a project that is super easy to make. All of the instructions are basically in the photo but people still click over to check out the full post.
This pin drives traffic that gets my site seen by people who might not otherwise see it, but once they are there they tend to poke around to see what else they might like. Which means that they are seeing links to my etsy shop, affiliate links and more.
Expand Your Audience
Do you want more people to see your site or store? Consider joining group boards on Pinterest. Try to find group boards owned by people in your niche with a large following.
For instance, If you are a jewelry maker you might see if Beadalon, Cousin Corp or another large manufacture has group boards that you can follow.
This image shows a group board that I belong to for Holiday Ideas. There are 681 pinners (or members of the board) with 4,630 Pins and 9,636 Followers. Pins to this board get seen, and re-pinned, far more often that pins to one of my own boards.
This board helps to expose my my blog to far many more people that I could reach alone.
Authority
Set yourself up as an authority in your niche using Pinterest.
Not only can you pin images from your website, etsy shop and YouTube channel, but you can also pin images from the websites or blogs of industry leaders.
Say you rescue old furniture, paint it and give it new life prior to selling it. In order to be perceived as an authority in this niche you would want to set up boards that share DIY tips, tricks and techniques, as well as some inspiration images and images from your own shop or website.
Other people on Pinterest will begin to look to your boards, and to you, when they have refurbishing or refinishing questions. It will give your finished pieces more perceived value if customers think you are an expert at refurbishing furniture, eventually making it possible for you to raise your prices for your work.
What do you look for most often on Pinterest?
By: Vicki O’Dell, The Creative Goddess
You can find more of Vicki’s articles right here on her profile page!
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